But Then I Sat Down At the Word Processor and They All Kept Laughing
If you want to get a good start on writing your own direct mail pieces then I have a few recommendations that I would like to make this week. I'm sure you'll appreciate some insight into what makes decent copy. It really isn't rocket science, but it does require practice to get good at it.
You can learn about how to play a good round of golf without getting to be as good as Tiger Woods. So, at any rate, this information will probably help your sales pages convert a little better.
Of course, there will be those of you that are thinking, “My gosh, he’s going to put himself out of business telling us about a resource like this. After all, if we learn to write ad copy for ourselves what will we need him for?”
If you know anything about good ad copyists you will know that we're a finicky bunch; we don’t work for just anyone. The entrepreneurs we most like to deal with are people that are educated in what we do. So, our way of thinking is that if you understand some of what it takes to be an ad copy writer, then you will actually be a much better prospect or client than the average Joe Schmoe.
Another angle to this view is that once you actually try your hand at writing your own copy, you will see that it isn't as easy as you thought.
I’ll never forget the first (and actually the last) time I went golfing. It always looked so easy on T.V.and even though I just knew it always looks easier than it actually is, I learned something very profound about the sport. Knocking the crap outta the ball down the fairway was easy and fun. Getting that stupid ball to do what you want it to on the green was another story.
So, go ahead, give it a try. Take a course, read a few books and break out the word processor. Writing ad copy is cheap to try and you will probably learn a few things about the craft.
The first person that I heard about writing ad copy for direct mail pieces was a guy named Dan Kennedy. (Of course, this was when I first became a student of marketing.) Dan has a great starter book that has been on the market for at least two decades called “The Ultimate Sales Letter. “
Dan Kennedy is a master marketer who has the distinction of being called “The millionaire maker” because he has helped a lot of entrepreneurs become millionaires in their businesses. He has a huge following of successful entrepreneurs that he even calls it Planet Dan from time to time.
At least, that’s the buzz.
|Dan Kennedy's Awesome Book|
If you listen Monsieur Kennedy’s advice for very long, you will hear him talk about the importance of this type off writing – which is the ability to sell using your own words on paper and it is the reason why he decided to write the book, of course.
The book is laid out in plain, easy to understand language that will take you step by step through the process of writing advertising copy. Not only does it give you excellent instruction, but it also gives you great illustrated examples of brilliant copy in a variety of situations.
Anyway, “The Ultimate Sales Letter “is an outstanding resource and it will definitely get your feet wet in learning how to write your first sales letter, web site, video sales script or any other use you can find for this type of writing.
It doesn't cost much and you can get it used from Amazon.com HERE ---> The Ultimate Sales Letter.