Do you feel frustrated because your ads just “get lost in
the crowd” on Facebook?
Ever felt confused about why you post, and post, and post on
Facebook, and NEVER get a response?
Are your ads so similar to everyone else’s that you could
almost pull your hair out?
My name is Mark “Elmo” Ellis and I am a “Go-To-Guy for
writing high response ads and copy. Years
ago, my wife and I learned a very important lesson about advertising copy.
If you do it right, it’ll create such an avalanche
of business you won’t be able to handle it all.
I had to actually shut down our small manufacturing business because we
got too many orders!
Later, I’ll tell you how you can read the full, gut-
wrenching details of this story. But for
now, let’s talk about your problem…
Most people that go into business selling items like beauty
products, or dietary supplements, exercise classes or whatever, don’t
understand just how competitive it is on Facebook. As a matter of fact, the Internet is a cruel, pitiless
marketing-beast where one little click can wipe you off the page in a nanosecond.
Don’t believe me?
Consider this:
Let’s paint a pretty scenario. The Google Search Engine
Results Page (SERPS) gods are smiling upon you.
You’re selling wrinkle elimination cream and when people type into
Google’s search page, “wrinkle elimination cream”, your business or product
came in at first place, top of the page for that term.
Congrats!
However, on closer analysis, you find out that any top of
the page results, on average, will only get about a 36% click-through rate. This
means that for every 100 people that type in “wrinkle elimination cream”, 36
out of 100 of them will click on your link or ad.
If you think that’s small, consider this:
If your ad ever falls into 2nd place, your click through
rate will fall off to 12.5%. 3rd place is 9.5%, and I don’t need to tell you
how insignificant you’ll be on the slippery - slope of search engine results if
you fell any further.
Like I said, the Internet is a cruel, pitiless marketing-beast.
However, these are results based on your website or sales page
coming in at first place on the SERPS.
We’re not EVEN talking about posting generic,
commonly seen ads on Facebook where the click-through rates are much, much
lower.
So, based on my brilliant dissertation thus far, you can
easily see your dilemma.
If you are going to have a presence on Facebook, you’re
going to need all the marketing ammo you can get your hands on.
Here are my three recommendations for sticking out like a
sore thumb on Facebook ads:
#1 You must have a mind – grabbing headline that sucks the
prospect in like a powerful magnet and leads her down your ad to your irresistible
offer. Usually, the top benefit of your product needs to be in your headline in
such a manner that it makes your prospect want to read the rest of your ad. Here is an example:
Nation’s top models finally forced into revealing…
“HOW TO GET BEAUTIFUL, DROP-DEAD GORGEOUS, WRINKLE FREE SKIN
THAT WILL MAKE MEN’S HEADS TURN, WHILE MAKING OTHER WOMEN GREEN WITH ENVY ― ALMOST
OVERNIGHT!”
#2 You’ll need to hit
your prospect where it hurts. In the
case of our wrinkle elimination cream, you could talk about how it’s hard to
keep looking young and attractive. How wrinkles
in your prospect’s face detract away from her other beauty features.
At least three or
four of these kinds of facts will remind the prospect of WHY she is looking at
a product like this.
#3 YOU MUST ASK FOR THE SALE AND HAVE AN IRRESISTIBLE OFFER!!! I have seen some extremely great ads that ask
for the offer in three or four different ways.
There are a number of ways to do this, but remember, without asking for
the prospect to buy, and buy right now, you won’t have too many sales.
As you can see, there are some great strategies that you can
use to increase your sales and conversion rates. As a matter of fact, there is so much more
you could do to sell your products to your clients and generate a flow of sales
that you wouldn't believe it.
This can easily be done using nothing but words on a page.
However, rather than just hand you a pile of information
like this, I’d like to make you an offer that you can really use and learn
from.
As I have told you, I am a copywriter that has spent copious
hours of my life learning how to write compelling advertising copy. Last week, I turned down a potential client
that offered me a percentage of his company for my services. Usually, my fees start at $2500 for a full
sales page and go up from there so, I’d rather just do my thing, collect my
money and hit the road.
However, Facebook ads are smaller, easier for me to write
and require less time for me to complete.
So, here is what I want to do on a limited basis:
I want to design short, effective ads for people that want
to post to Facebook. Since I am a
Photoshop expert and can layout ads very effectively, I can easily make
advertisements with copy for your business that’ll get better conversion rates
than you can get on your own.
Not only that, but I will give you a $267 report on how to
REALLY sell your product or service using both online and offline techniques absolutely FREE!
This incredible report covers:
- · How to easily find people that are buying what you have to offer
- · How to make your business different from other similar businesses ― using one simple technique
- · Where you can quickly find great examples of headlines that you can adapt for Facebook ads or any other types of advertisements
- · Marketing ideas and tools that you can use to promote your products or businesses
- · Lists of the best resources that you can use to build a great marketing arsenal
Please order today, because this offer will end on July, 31,
2014
This Deal Has Since Ended
However, here is are a couple of books that are absolute dynamite, that will do you a world of good. I figured since you didn't get in on the excellent deal I offered on my copywriting services, I would pass along these excellent nuggets of info to you.
Here is one of them:
Learn from Ken McCarthy, the man that actually coined the term "Internet Marketing" (Don't believe me? Check out his credentials here: Ken McCarthy's Background)
Mr. McCarthy's System Seminar used to run as a part of Dan Kennedy's $2000.00 a seat seminar several years ago, and he also conducted his own very expensive System Seminar yearly. I'm not sure if he is still doing this, but it was a very pricey affair to begin with, and you had to fly into a really big city where these meetings were held.
Now, you can get the "System's" primary principle's of online marketing without going to the seminar and spending tons of cash. This is one of those books that if you don't have it on your shelf, you probably aren't serious about making it as an Internet entrepreneur.
What this book will do for you is give you a blueprint or plan of action that you can take to move yourself forward in the game of Internet Marketing every day. Most people don't have a system of any kind, this book will give it to you and show you how to measure your success!
To get a copy of this excellent book click here: The System's Secrets
The other book I'd like to recommend is a book by Bob Bly. Bob Bly has written loads and loads of books and he is an excellent copywriter. "The Copywriter's Handbook" is absolutely essential for selling your products, whether on the Internet or through direct mail.
I personally have a copy within reach whenever I write copy for a client or myself. Bob, takes you by the hand and breaks down all of the components of advertising copy with you, so that you can cut the learning curve of writing your own copy in half.
Now, to be honest with you, it will take you quite some time to learn advertising copy like a pro, but if you want to learn how to do it for your own business, it will certainly be better than nothing.
Anyway, this is just another book that I think is indispensable for any entrepreneur.
However, here is are a couple of books that are absolute dynamite, that will do you a world of good. I figured since you didn't get in on the excellent deal I offered on my copywriting services, I would pass along these excellent nuggets of info to you.
Here is one of them:
A SYSTEM OF INTERNET MARKETING WRITTEN BY THE INTERNET MARKETING PIONEER HIMSELF!
Learn from Ken McCarthy, the man that actually coined the term "Internet Marketing" (Don't believe me? Check out his credentials here: Ken McCarthy's Background)
 |
| Click on image for more info |
Mr. McCarthy's System Seminar used to run as a part of Dan Kennedy's $2000.00 a seat seminar several years ago, and he also conducted his own very expensive System Seminar yearly. I'm not sure if he is still doing this, but it was a very pricey affair to begin with, and you had to fly into a really big city where these meetings were held.
Now, you can get the "System's" primary principle's of online marketing without going to the seminar and spending tons of cash. This is one of those books that if you don't have it on your shelf, you probably aren't serious about making it as an Internet entrepreneur.
What this book will do for you is give you a blueprint or plan of action that you can take to move yourself forward in the game of Internet Marketing every day. Most people don't have a system of any kind, this book will give it to you and show you how to measure your success!
To get a copy of this excellent book click here: The System's Secrets
LEARN TO UNLEASH THE POWER OF SELLING USING NOTHING BUT WORDS ON A PAGE IN YOUR BUSINESS
The other book I'd like to recommend is a book by Bob Bly. Bob Bly has written loads and loads of books and he is an excellent copywriter. "The Copywriter's Handbook" is absolutely essential for selling your products, whether on the Internet or through direct mail.
 |
| Click on image for more info |
Now, to be honest with you, it will take you quite some time to learn advertising copy like a pro, but if you want to learn how to do it for your own business, it will certainly be better than nothing.
Anyway, this is just another book that I think is indispensable for any entrepreneur.
