On my last blog post I gave you the basics of what you’d
need to get started using Facebook in your quest to generate traffic for your
business. If you still haven’t read that
content, you can access it here:
Now I’m going to tell you how to get that traffic to move
towards your marketing message and eventually your business sales funnel. There are several things that you will need
to do to motivate and influence people in order to get them to move to your
sales page or squeeze page. This episode we’re going to focus on…
Using a Call to
Action! (CTA)
The first thing you need to do is decide exactly what you
want your audience to do. Basically, you
are going to ask them to stay engaged with you.
The whole idea is to get your readers to take several small and easy
steps on their way to your irresistible offer.
This is tricky, because each step along the way must LEAD
the prospect in a manner that is non-threatening in a sales perspective. You’re
not selling…You’re LEADING! Once you
have them in your sales funnel, there are different ways you can sell to them, but
during your multi-step process you’ll need to engage them enough to have them
move forward with you.
For example, you've got your Facebook business page set up
with articles relevant to your niche.
Every now and then, you could refer to an interesting article on your
blog, which in turn has a whitepaper, eBook, coupon or other relevant stuff to
offer that’s free.
Take a look at Nature Valley Granola Bars Facebook Page. (My
wife’s favorite hiking food!) About
every 5 or so posts, they have a posting similar to this one:
They have a link to their site, which usually has…COUPONS!!! The next step in the natural order of things
is the sale. Pretty simple, eh?
Hook and Reel
Once you get your prospects to your site or destination, you’ll
want to ask them to take the next step.
Depending on your where they are in your sales process, you will either
sell them or move them closer to your sale.
Usually, when the item or items are big ticket, the sales
process is longer and probably looks like this:
Facebook page à
Blog posts à
Free eBook à
Small purchase like an eBook ($29.00) à
Bigger purchase like a course with videos ($ 100.00) Seminar or coaching sessions
($2000.00 and up).
The ultimate thrill for a marketer of this nature is to get you
on their paid subscription because they’ll be making "mucho deniro" from you on a
regular basis.
Get Prospects to Act…Fast
Sad but true, if people have too long to think about things,
they won’t buy. A good car salesman
knows that the second you walk off the lot to think about it, you won’t be
back. (They call prospects like this “Be-Backs”
because they know that you’ll never “be back”.)
So, whenever you give them an irresistible offer to act, you
need to put a sense of urgency in there.
In my opinion the subtler you can do this the better. One of the best examples I ever saw of this
was a copywriter that said that for accounting reasons, he wouldn't be able to
keep selling his course for a while.
He went on for three or four pages talking about the course and
very subtly, he’d mention that even though he was fighting his accountant for
months on this, for tax reasons he wasn’t going to be able to offer it after a
certain month and that he wouldn't be able to sell it again for 5 years or so.
I think this is the reason why coupons almost always have expiration
dates on them.
Keep it Simple…Smarty!
The last bit of advice is that you’ll want to keep the process
of ordering simple. Don’t give any
choices as far as products are concerned, and don’t make the prospect go
through too many steps in the sales process.
The only time you’ll want to give prospects more than one
choice is how they are going to pay you! 1-800 numbers, Paypal, Credit Cards,
whatever. The more ways to pay the
better.
To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your
Back!"
(859) 797-9560
elmo033057@gmail.com
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