Friday, February 6, 2015

Web Savvy Dirt Cheap Methods of Using Facebook to Generate Traffic Web Site

 I’m horrible about spending money on a business, I really am.  I’ll never be on ABC’s Shark Tank, because knowing that I’ll owe someone money would drive me nuts.  

For one thing, I've always believed in starting small and testing along the way.  That way, if a business idea doesn't work out, I’m not out of a lot of cash and I don’t feel guilty about not being able to pay someone their money back. 

Hey, that’s just me.  I paid my little house in the country off, bought a new car with cash and have very few bills. (However, being debt free is a myth.  You still have water, food, electricity, taxes, and now, health care to pay.) I can assure you that there is a lot less pressure in life if you don’t have to worry about these things, and you’ll also have the opportunity to put more money back into your business.

So, if you are looking for a piece of advice that’ll benefit you, here it is:  pay off everything that you can as fast as you can.  You’ll have more financial freedom to explore business options and you won‘t feel stressed.   

Internet Marketing and the Gold Rush of 1849

Now, this section is about getting started in Internet marketing as cheap as possible.  I personally don’t believe you need to spend mega-bucks to get started, but that’s just me.  I think realistically you can get started for $50 or less.  Oh and another thing: DON’T SPEND A LOT OF MONEY ON EXPENSIVE INTERNET MARKETING COURSES! 

In 1846 gold was discovered in a stream at Sutter’s Mill, a discovery that would lead to a flood of people moving there in search of more of the precious metal.  However, what most people don’t realize is that most of the money that was made in the gold rush was made by people that sold stuff to the prospectors!  Shovels, picks, mules, and even maps showing where the gold was, all sold to people that were looking to make their fortunes out west!

Meatpacking mogul, Phillip Armour, sold sluices, Automaker John Studebaker sold wheelbarrows, Levi Strauss made covers for wagons, all of them made fortunes from the gold craze.  Henry Wells and William Fargo built their bank from the people that were in search of their fortunes.

And just like the gold rush, there are Internet marketers that will sell you their road maps for success at a very high price.  Not only that, they’ll sell you expensive programs that they’ll claim works wonders for you.  

Many times these are “Black Hat” tricks that will harm your business more than help them.  So, before you buy a course on Internet marketing, check out what others have said about it before you buy it.  (Don’t rely on the testimonials on the sales page either.  Many times those people are paid for what they say or, the marketers are doing each other favors.)

Web Site

Before you begin your Facebook strategy, make sure you have a website in place.  It doesn’t have to be too complex, just a place where you can update your information about what you have to offer prospects and clients in your niche.  This is the place you’ll usually want to send your herd to after you’ve helped them out on Facebook. 

You can have either a simple static Webpage that you hire someone to update, or you can do what I do and use Google’s Blogger.  Google’s Blogger is free, and you can very easily update it all you want.  You can buy a “.com” for around $10.00 a year and have it hooked up to Blogger, or you can have the free extension URL “”  To me, this is the cheapest way to go.
Business and Marketing Plan

I am going to recommend two books in making a business/marketing plan.  One is Guerrilla Marketing and the other is the Guerrilla Marketing Workbook.  The workbook is particularly helpful because it has all of the steps you need to write your USP, marketing and overall business plans in it.  You are actually given step by step plans to write down in your book how to get from “Point A to Point B” in your business. 

But however, you slice and dice it, you’ll need to sit down and come up with a plan of action and a way to define yourself in the market.

Email Auto Responder
Aweber is the best auto-responder on the market, but it’ll run you somewhere around $30.00 a month, or $360 a year.  In my humble opinion, that’s a little high for someone just starting out.  MailChimp however, allows you to gather up to 1000 email addresses for FREE before charging you based on the number of email accounts that you have.  So, if you are new to Internet marketing, you won’t have to spend money on an Auto Responder account before you have any email addresses to begin with. 

Sometimes it takes a while before you get enough traffic generated to your website, much less get subscribers to your email list, so the MailChimp option is a cheaper way to go.

Launching Your Facebook Page

Finally, you need to set up a Facebook business page.  The set up for a Facebook Business page is made through your personal account.  There is a small arrow that you click in the top right corner of your Facebook page.  Click à Arrow à  Create Page and then follow the instructions. 

I’m providing this great video by Theresa Santa at the “iBrand Your Business TV” YouTube channel and you can see it here:

To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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