People that
use newsletters will tell you that it is one of the most powerful ways to stay
in touch with their clients and customers.
Whether you have an Internet based business or a regular bricks and
mortar company, the newsletter can act as a viral vessel that can get your
message into the hands of the people you already do business with.
There are two
flavors of newsletters: One sent through your email service and the other
through the regular postal service and into the mail box of your
subscribers.
Snail Mail VS Email – Which is Better?
As usual,
some people will tell you that the email version is better than the snail
Email
newsletters are obviously cheaper and easier to send. You don’t need to spend money on postage
stamps or spend gas going down to the local post office to drop them in the
mail. (Unless you can hand them to your
postal carrier, and that depends on how many you have to give him or her.)
However, if
you are going to use the email route, you’ll need to get a monthly subscription
to an email service. Email services of
this nature are like any other business, so you should look around on the
Internet to see which one you can afford.
Most of the
good services I've seen online will run you in the $30.00 a month area. If you add up $30.00 a month times 12 months
you’ll get $360 a year. So much for it
being as cheap as you probably thought.
TIP: Don’t get
an expensive auto-responder subscription right off the bat. It takes time to
build a list and there are plenty of cheap to almost free email/auto-responder programs
that will get you started. You don’t
want to start your business with all kinds of money going out the door.
In the past I've used two businesses, one was called “SendFree” and the other is “MailChimp”. Both of those businesses will allow you to
use their services for free up to a certain limited number of email. When I last checked, MailChimp let you send up to 1000 email addresses at once. So, you
are better of getting started with a service like this.
One Major Advantage of Snail Mail
Newsletters
One of the
big advantages of snail mail is that the people that you are sending your
newsletter to will actually have it in their hands. With email newsletters, you’ll have to
compete with all of the other email and newsletters sent electronically. One click and you’re gone.
However, if
you make your snail mail newsletter interesting and something your target
audience looks forward to, then you’ll have a much bigger chance of them actually
looking at it. Not only that, physical newsletters can be shared off line as
well. You can also use a physical newsletter like a
business card and hand it out to potential clients.
The Ultimate Newsletter Tactic
What’s better
than sending a newsletter by email electronically or by snail mail? BOTH! If
you so desire, you can send out your email using both methods, because there’s
no law against it. You can use the exact
same message in both venues and you’ll have an even bigger chance of getting your
message in front of your audience.
TIP: Use the material that
you would normally use in your offline newsletter in your online
newsletter! Actually, if you have a
Blog, you can use the material in your blog for your online and offline newsletter!
Wow! Now you’re a three-way winner!
But Wait, There’s More!
If you write
a blog regularly, you can not only use that material for your newsletters but
you can compile all that information and use it to make an eBook too. Now you’re
a four-way winner! But seriously, you
can easily leverage writing and information in this manner if you’re
smart.
When you do
crank up your newsletter machine, there are two or three things to
consider. First, you need to think about
whether or not your newsletter will be something that your readers will want to
look at. If you’re sending out
newsletters and people aren't reading them, it may be a waste of time. If your readers aren't excited to get your
newsletter and eager to share it with others, it isn't worth writing and
sending out.
Another thing
to think about is whether or not it’s profiting you to put the time and money
into it. If you aren't getting more
clients, prospects, or sales from it, chances are you are wasting your time.
The last
thing you might want to consider before you even start a newsletter is to ASK
or SURVEY your target audience on what they are interested in reading about.
Come right out and ask them what they’d like to read about in your industry and
how it would help them.
This way, you’ll
know for sure you are hitting subjects worthy of your time and your newsletter
will have a much bigger chance of getting read.
To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
www.MarkEllisCopy.com
(859) 797-9560
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
www.MarkEllisCopy.com
(859) 797-9560
elmo033057@gmail.com
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