Saturday, February 28, 2015

Use the Power of Newsletters to Magnetically Suck Web Savvy Traffic Into Your Irresistible Offer!

People that use newsletters will tell you that it is one of the most powerful ways to stay in touch with their clients and customers.  

Whether you have an Internet based business or a regular bricks and mortar company, the newsletter can act as a viral vessel that can get your message into the hands of the people you already do business with.

There are two flavors of newsletters: One sent through your email service and the other through the regular postal service and into the mail box of your subscribers. 

Snail Mail VS Email – Which is Better?

As usual, some people will tell you that the email version is better than the snail
mail version, and vice versa. In my humble opinion, they both have their pros and cons. 

Email newsletters are obviously cheaper and easier to send.  You don’t need to spend money on postage stamps or spend gas going down to the local post office to drop them in the mail.  (Unless you can hand them to your postal carrier, and that depends on how many you have to give him or her.)

However, if you are going to use the email route, you’ll need to get a monthly subscription to an email service.  Email services of this nature are like any other business, so you should look around on the Internet to see which one you can afford. 

Most of the good services I've seen online will run you in the $30.00 a month area.  If you add up $30.00 a month times 12 months you’ll get $360 a year.  So much for it being as cheap as you probably thought.

TIP: Don’t get an expensive auto-responder subscription right off the bat. It takes time to build a list and there are plenty of cheap to almost free email/auto-responder programs that will get you started.  You don’t want to start your business with all kinds of money going out the door.

In the past I've used two businesses, one was called “SendFree” and the other is “MailChimp”.  Both of those businesses will allow you to use their services for free up to a certain limited number of email.  When I last checked, MailChimp let you send up to 1000 email addresses at once. So, you are better of getting started with a service like this.  

One Major Advantage of Snail Mail Newsletters

One of the big advantages of snail mail is that the people that you are sending your newsletter to will actually have it in their hands.  With email newsletters, you’ll have to compete with all of the other email and newsletters sent electronically.  One click and you’re gone. 

However, if you make your snail mail newsletter interesting and something your target audience looks forward to, then you’ll have a much bigger chance of them actually looking at it. Not only that, physical newsletters can be shared off line as well.   You can also use a physical newsletter like a business card and hand it out to potential clients. 

The Ultimate Newsletter Tactic

What’s better than sending a newsletter by email electronically or by snail mail? BOTH! If you so desire, you can send out your email using both methods, because there’s no law against it.  You can use the exact same message in both venues and you’ll have an even bigger chance of getting your message in front of your audience. 

TIP:  Use the material that you would normally use in your offline newsletter in your online newsletter!  Actually, if you have a Blog, you can use the material in your blog for your online and offline newsletter! Wow!  Now you’re a three-way winner! 

But Wait, There’s More!
If you write a blog regularly, you can not only use that material for your newsletters but you can compile all that information and use it to make an eBook too. Now you’re a four-way winner!   But seriously, you can easily leverage writing and information in this manner if you’re smart.  

When you do crank up your newsletter machine, there are two or three things to consider.  First, you need to think about whether or not your newsletter will be something that your readers will want to look at.  If you’re sending out newsletters and people aren't reading them, it may be a waste of time.  If your readers aren't excited to get your newsletter and eager to share it with others, it isn't worth writing and sending out.

Another thing to think about is whether or not it’s profiting you to put the time and money into it.  If you aren't getting more clients, prospects, or sales from it, chances are you are wasting your time.

The last thing you might want to consider before you even start a newsletter is to ASK or SURVEY your target audience on what they are interested in reading about. Come right out and ask them what they’d like to read about in your industry and how it would help them. 

This way, you’ll know for sure you are hitting subjects worthy of your time and your newsletter will have a much bigger chance of getting read.

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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