Monday, February 23, 2015

Use eBooks to Cheaply Drive Free Traffic to Your Website or Blog

I have written eBooks, and as a marketing tool, they work pretty well.  There are two schools of thought on how to create them.  One is to sit your butt down and knock it off and the other is to hire a ghost writer to make one for you. 

Since most of you are like me (lazy), in this post I’ll tell you how to hire a ghost writer to create an eBook. In the next post, we’ll explore how to write your own and some of the pitfalls to avoid, but for this episode we’ll go the ghost writer route.

What Are eBooks and Why Does Everyone like Them So Much?

Just in case you’re brand new to Internet marketing, here’s a brief description of electronic books or eBooks. You can easily become a publisher without having to print up books the traditional way.
These are electronic books that you can get online and read on your computer.  These are sometimes called .PDF files. (PDF is the file extension that means that the file is basically text and graphics in book format.) You can have great pictures, and text laid out in such a way that makes the book look great, and the book can be as big or small as you want it.

One of the best thing about eBooks is that you could really load one up with pictures and graphics and you’d save a lot of money over traditional publishing because using traditional methods, you’d have to spend butt – loads on money getting full color pictures into a book.

Not only that, but distribution costs are super cheap.  They can be downloaded as file from one place on the Internet to the other, and they can also be sent as an email attachment from one place to another.  You can also sell them from a variety of places online such as Clickbank, Amazon, and Barnes & Noble.   

Another super-plus benefit to eBooks is that they can also be Interactive.  Just like the Internet, you can place links to websites and products you’re trying to sell, and you can even embed video into them.  However, the computer that you are reading them on needs to be connected to the Internet for the links and video to work. 

The main benefit of creating an eBook is that no longer will you need to go through a publisher and all of the traditional routes to become an established author.  You can call yourself an author without needing anyone’s backing or permission and you can do all of this for next to nothing.  Amazing!

The Downside of eBooks and How to Overcome It

As I see it, there are two main setbacks to using an eBook.  First, everyone is making them and giving them away.  Some of the best eBooks I have read were eBooks I’ve gotten online for free.  (I’ll leave links to these at the end of this post.) 

However, a lot of the eBooks that are given away SUCK.  Plain and simple. We’re not going to go that route.

The other drawback is taking the time to sit down and write them.  The two disadvantages go hand in hand when overcoming them, as you’ll see in a moment.

 So, let’s tackle both problems at the same time in steps.

Step 1: Identify the Niche You’re Operating In.  If you don’t know what your business is all about, you are in an extreme disadvantage.  You’ll need to figure out where you are and how you’re going to get there.  If you haven’t taken the time to read the post I’ve already written on exploring niches, check it out here: Ways to Find Niches
Another method of finding out what your niche is, as well as your unique selling proposition (USP) is to actually sit down and write out a business plan.  The way I wrote mine was I got a copy of Conrad Levinson’s Guerilla Marketing Workbook.  This book is not only a great marketing book, but it will help you write out a fairly decent marketing and business plan.

Step 2:  Gather Resources.  Once you’ve identified your niche, go online and
peruse books and courses in your niche from Amazon, eBay and other book – type resources.  Find out what’s really hot in your niche and start buying and gathering information from them.  If you have to buy books from Amazon, you can get them cheap by buying them used.  You are looking for the absolute best information you can find in your niche.  The best way to determine this is by looking at the Amazon ratings as well as the number of comments that are on the site. 

TIP: Another awesome place to get this type of information from is forums.  Start reading and copying and pasting the best posts, questions and answers you can find from them.  Some of the most incredible advice I've gotten is from forums, so copy and paste your favorite readings into a word processor and keep them.

You’re going to need quite a stack of resources on your subject.

Step 3: Start Reading and Highlighting Your Resources.  Now, take the resources that you’ve been gathering and start reading.  Whenever you find something in them that you think is dynamite or useful, highlight it with a highlighter.  Do this to all of your resources. After doing this, you should have quite a pile of information.

Step 4:  Get reasonably priced writer and have theme write your material.  There are many places on the Internet to find writers that will do your ghost writing for you.  Here’s a partial list of places you can go to on the Internet to outsource writing:

Ghosts R Us – Specializes in outsourcing eBooks     
Fiverr - A unique site that vendors can only charge $5.00 a gig.  

There are loads of outsourcing sites and you’ll need to get used to using the one or two that you’ll feel most comfortable with in order to get your eBook or eBook written.

Step 5: Send your highlighted material to your ghostwriter and have them rewrite it.  Once you have your ghostwriter hired, send them your highlighted books and have them rewrite the material for you.  You are not plagiarizing, but rewriting the material into someone else’s words.  Not only that, but you are picking material from a variety of resources.  So, you are not copying, but using the material you highlighted as source material. 

Step 6:  Brand your eBook.  Make sure all of your marketing information is in the eBook before you give it away or sell it.  Make sure that your Web address, email, business number and any other contact information that you have is in the eBook.

Pretty much, that’s all there is to it.  One thing to keep in mind, you’ll need to check and read the material sent back to you by your ghostwriter.  You don’t want to have your name on anything substandard because you’re trying to build an excellent brand and reputation, here.

To Your Success!
Mark "Elmo" Ellis

Free eBooks that are just outstanding:

Magnetic Marketing by Dan Kennedy 

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