Since most of you are like me (lazy), in this post I’ll tell
you how to hire a ghost writer to create an eBook. In the next post, we’ll
explore how to write your own and some of the pitfalls to avoid, but for this
episode we’ll go the ghost writer route.
What Are eBooks and
Why Does Everyone like Them So Much?
Just in case you’re brand new to Internet marketing, here’s
a brief description of electronic books or eBooks. You can easily become a
publisher without having to print up books the traditional way.
These are electronic books that you can get online and read
on your computer. These are sometimes
called .PDF files. (PDF is the file extension that means that the file is basically
text and graphics in book format.) You can have great pictures, and text laid
out in such a way that makes the book look great, and the book can be as big or
small as you want it.
One of the best thing about eBooks is that you could really
load one up with pictures and graphics and you’d save a lot of money over traditional
publishing because using traditional methods, you’d have to spend butt – loads on
money getting full color pictures into a book.
Not only that, but distribution costs are super cheap. They can be downloaded as file from one place
on the Internet to the other, and they can also be sent as an email attachment
from one place to another. You can also
sell them from a variety of places online such as Clickbank, Amazon, and Barnes
& Noble.
Another super-plus benefit to eBooks is that they can also
be Interactive. Just like the Internet,
you can place links to websites and products you’re trying to sell, and you can
even embed video into them. However, the
computer that you are reading them on needs to be connected to the Internet for
the links and video to work.
The main benefit of creating an eBook is that no longer will
you need to go through a publisher and all of the traditional routes to become
an established author. You can call yourself
an author without needing anyone’s backing or permission and you can do all of
this for next to nothing. Amazing!
The Downside of
eBooks and How to Overcome It
However, a lot of the eBooks that are given away
SUCK. Plain and simple. We’re not
going to go that route.
The other drawback is taking the time to sit down and write
them. The two disadvantages go hand in
hand when overcoming them, as you’ll see in a moment.
So, let’s tackle both
problems at the same time in steps.
Step 1: Identify the Niche You’re Operating In. If you don’t know what your business is all
about, you are in an extreme disadvantage.
You’ll need to figure out where you are and how you’re going to get
there. If you haven’t taken the time to
read the post I’ve already written on exploring niches, check it out here: Ways to Find Niches
Another method of finding out what your niche is, as well as
your unique selling proposition (USP) is to actually sit down and write out a
business plan. The way I wrote mine was
I got a copy of Conrad Levinson’s Guerilla
Marketing Workbook. This book is not
only a great marketing book, but it will help you write out a fairly decent marketing
and business plan.
Step 2: Gather Resources. Once you’ve identified your niche, go
online and
peruse books and courses in your niche from Amazon, eBay and other
book – type resources. Find out what’s
really hot in your niche and start buying and gathering information from
them. If you have to buy books from
Amazon, you can get them cheap by buying them used. You are looking for the absolute best
information you can find in your niche. The
best way to determine this is by looking at the Amazon ratings as well as the
number of comments that are on the site.
TIP: Another awesome
place to get this type of information from is forums. Start reading and copying and pasting the
best posts, questions and answers you can find from them. Some of the most incredible advice I've
gotten is from forums, so copy and paste your favorite readings into a word
processor and keep them.
You’re going to need quite a stack of resources on your
subject.
Step 3: Start Reading and Highlighting Your Resources. Now, take the resources that you’ve been
gathering and start reading. Whenever
you find something in them that you think is dynamite or useful, highlight it
with a highlighter. Do this to all of
your resources. After doing this, you should have quite a pile of information.
Ghosts R Us –
Specializes in outsourcing eBooks
Fiverr - A unique
site that vendors can only charge $5.00 a gig.
There are loads of outsourcing sites and you’ll need to get
used to using the one or two that you’ll feel most comfortable with in order to
get your eBook or eBook written.
Step 5: Send your highlighted material to your ghostwriter and have
them rewrite it. Once you have
your ghostwriter hired, send them your highlighted books and have them rewrite
the material for you. You are not plagiarizing,
but rewriting the material into someone else’s words. Not only that, but you are picking material
from a variety of resources. So, you are
not copying, but using the material you highlighted as source material.
Step 6: Brand your eBook. Make sure all of your marketing information
is in the eBook before you give it away or sell it. Make sure that your Web address, email,
business number and any other contact information that you have is in the
eBook.
Pretty much, that’s all there is to it. One thing to keep in mind, you’ll need to
check and read the material sent back to you by your ghostwriter. You don’t want to have your name on anything
substandard because you’re trying to build an excellent brand and reputation,
here.
To Your Success!
Mark "Elmo" Ellis
Free eBooks that are just outstanding:
How to Make MoneySitting on Your A** by T.J. Rohleder
Magnetic Marketing
by Dan Kennedy
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