Tuesday, February 24, 2015

Write a Short Book or Manual to Create a Flood of Traffic to Your Business

Today we’re going to talk about the “Thump Factor”. The Thump Factor is a sound that will give you credibility, draw attention to your expertise, serve as a business card, and get you the traffic that your business so dearly needs. 

This is just one of those techniques that you can use offline to drive people to your online business.  Moreover, it can be used in the regular bricks and mortar world to get you great clients that’ll look to you as an expert in your field or niche. 

What is this “Thump Factor”?

The “Thump” is the sound a book makes when it lands on someone’s desk. 

With this strategy, you’re not trying to create a regular published book or bestseller.  In this instance, we’re trying to make a marketing tool that has all the looks of a well written book.  Your chances of getting anywhere near the normal world of publishing are close to zero and you’d probably have a better chance of winning the lottery. 

However, you can easily write and create a well written professional looking book without out spending much money at all.  And that’s all you’ll need to do to get it into hands of the people that you’d like to see as your clients and customers. 

How Can a Thumper Help Me Out?

There’s no question that a regular looking book carries clout. If you carry a book into a prospects office and show him or her how your book can help out their business, they are not very likely to forget you.   Not only that, but a book of
this nature will work great for you as a replacement for brochures.  If someone comes into your dentistry office and you've already written a book called “101 Ways to Make Sure You Never Get Cavities” and they can just pick up a free copy for you, then chances are, that client will never forget you and he or she might pass the book on to a friend. 

Amazon, will also let anyone sell a book from their site so even if you only sell just a few copies of your book you can walk away as a winner.

TIP : You can always set up the book to sell it on Amazon.  Next, give out your book to as many friends and people that you've done business with as possible or offer the book to anyone that promises to write you up a nice review.  Ask them to go on Amazon and place reviews on there about how much they liked it.  This will automatically give you clout on Amazon if anyone wants to check you out to see if you’re the real deal.  

You don’t have to make your promotional book massive.  You can make it fairly thin if you so desire, it’s all a matter of personal preference.  Of course, you need to bear in mind that the thicker you make your book, the more time it will take to put it together.

In reality, the effect of the Thump Factor is bigger that the number of people that will actually read it. Most people you give it to will be impressed, but won’t actually read it.

But think of it this way.  A company wants to hire a Web designer and there are two candidates, you and some other designer.  The other designer has a great portfolio and a pretty good reputation as do you; you’ve got an awesome portfolio and a good rep.  However, YOU HAVE THE THUMP FACTOR! You drop that book on their desk and …THUMP!  They’ll be impressed with the fact that you are an authority.

See the difference?

So, writing your own book is rather easy.  You can either hire a ghostwriter to write the thing or do it yourself.  Writing is so much easier these days anyway.  With word processors like Microsoft Word, you can create an outline or table of contents with just a few clicks of a mouse button.

You can also outsource the work of writing your book. Get a digital tape recorder, record yourself reciting the material that you want in your book, and then send the digital file off to an online transcriber that will type it up for you.

Don’t like that idea?

Get a copy of Dragon Naturally Speaking speech recognition software.  All you have to do is speak into the microphone, and your words will magically appear on your word processor.  You can knock out about a chapter a day with this powerful software if you wanted to.  I used this software quite a bit when I was in college.  I had so many papers to write for my Master’s degree and this was quite simply the fastest method to get a lot done in a very short time.

When using Dragon Naturally Speaking, it’s always better to have in your head what you’re going to say before you say it, though.  The other problem with this method, is that it requires time to go back and read what you've spoken into the microphone.   Many times the software will misinterpret what you've said and you’ll have to edit.

What Are You Waiting For?

If you see a value in what I just said, then the time to act is right now.  I shouldn’t have to sell you on this idea, because the benefits are real.  The hardest part of writing a book of this nature is getting off of your rump and getting it done.  That will take commitment and drive.  

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
 (859) 797-9560

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