Over the last
couple of days I’ve written about how to use a social media site like Facebook
to cultivate and nurture relationships with prospects. Now we’re going to talk about what to do with
them once they get to your site.
Unlike direct
mail, which has a marketing process that looks like this:
Using social
media to sell your, service, product, or ideas has a marketing process that
looks something like this: (Facebook =
Your Facebook Business or Fan Page.)
So as you can
see there is a distinct difference between the two processes.
The Big Differences
The
difference between the two is obvious; the direct mail method is a simple two
step system that requires the medium (sales letter) to sell whatever it is you
are trying to push. The Facebook method
requires multiple steps is more complex, requires more time and work and is
more difficult to track.
The direct
mail method is simple, delivered exactly to the person or persons you want to
connect with, and is much easier to track.
Let’s face it if you send out 100 direct mail pieces and 4 of them lead
to a sale that’s 4%.
However, finding
out your rate of success with social media of any kind is going to be a
daunting task. Direct mail does require
a lot of work, because you have to have the skill set to write copy that will
convert to sales. That is a lot of work
on the front end.
The Hidden Benefits of Using Facebook
to Market Your Business
The hidden
benefits with the Facebook method are it’s much cheaper, and your message has
the ability to hit larger numbers of people over and over again.
You can sell to them, and if they love what
you sell them, they will spread your message for you virally. Not only that, but you can easily stay in touch
with people that subscribe to your Facebook page. That means if they like your business and
products, they may buy from you over and over again.
THE REASON I’M TELLING YOU ALL OF THIS
IS BECAUSE ONCE PROSPECTS OR FANS OF YOUR FACEBOOK PAGE COME TO YOUR SITE, YOU’LL
WANT TO TAKE EVERY MEASURE YOU CAN TO MAKE SURE THEY TAKE THE ACTION YOU WANT!
After you go through
all of the necessary steps to get prospects to your site, you’ll want to have
the opportunity to eventually sell them. However, don’t get too excited
yet! We still have a trick or two to
perform before we unleash our irresistible offer at them…
A Proper Pop-Up That’ll Eventually
Convert
One good way
you can use to build your list is to use a “Welcome” pop-up. The Welcome pop-up will drastically increase
the number of subscribers to your list.
It has even been reported that one Internet marketer increased his
opt-in rate by over 700% in just a few months by doing this. I can’t confirm this, but I’m sure you’ll have
a better opt-in rate using a Welcome pop-up than a static box on your
page.
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| Bench Prep Uses a Welcome Pop-Up |
With the Welcome
pop-up, you won’t send them to a sales page yet. You will want so ease into the sale
eventually at a later date. At this
point, you are merely growing your list of humble, yet starving followers. Yes,
starving to hear more about your niche, service or product, and it can all be
done very cheaply.
Overt - Subliminal Advertising
Here’s an
idea that has been around for a while, and yet when we see it, we stuff it into
the subliminal backs of our minds. It’s very, very common to see an ad at the
top of many popular sites. Because we
have seen these advertising banners so much, we have a tendency to automatically
think of it as being a vendor’s banner, rather than a banner of the SITE OWNERS.
So, it would
be a good idea to create your own banner as if were someone else’s! Don’t lie, just advertise your product at the
top of your page just like a banner.
Perhaps use different fonts and colors than the ones which are on your
blog or website so that it register’s in your visitors mind as “just another ad”.
You can
either sell your stuff from the banner or use it as another way to get more
people to sign up for your email newsletter.
 |
| The Warrior Forum Sometimes Advertises It's Own Products on Its Site Like WSO Special Offers |
Another way
to have banner advertising is to make them relevant. In other words, if you are talking about kayaking,
you could have a free video on how to put a kayak on top of a car, if you can
get the person’s email. So have a banner
or button that your visitors can click on that is related to what you are
talking about.
Keep Your Landing Page CLEAN!
One last
piece of advice about these strategies, keep your landing pages clean. Google gets it. If you look at the search engine objectively,
you’ll see just how clean it is. While
all of the other search engines like AOL, Yahoo and Altavista were busy putting
more crap on their pages than you could stand, Google went with a very clean
and elegant design.
The
reason? The folks at Google wanted to
make sure their visitors were focused on one thing: getting nothing but awesome
search results. If you went to Google
you had only one option: SEARCH.
 |
| It's Easy To See Google is Very Focused on One Function...Searching! |
So, when you
have a page that’s supposed to make your visitor take a specific action, make
sure NOTHING can get in their way. Keep
that page very simple and devoid of distractions.
To Your
Success!
Mark “Elmo” Ellis
"When it Comes to High-Response
Copy - I've Got Your Back!"
(859) 797-9560
elmo033057@gmail.com
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