Tuesday, February 10, 2015

Web Savvy Methods of Converting Facebook Visitors Into Buyers

In my last post I wrote about how you should know where your Facebook business page fits in your sales funnel.  If you didn’t get a chance to read that post, here’s the link:

The Traditional 3-Step Process

In case you don’t know, I don’t claim to be an expert in all areas of Social Media. I do use it on a daily basis, and over time I have seen results from it.  However, to be totally honest with you, I don’t claim to know some Top-Secret Super Guru Method of using social media to generate thousands of dollars daily.  

If you are looking for a good resource like that, you may want to hire this consultant:

So, this is what I've been doing in social media, it is what is called by some marketers as the 3-step process.  Very simply, it looks like this:

Breakdown of the Steps:

Step #1 - Facebook With this step, you are going to update your status in some way.  If you look at the Nature Valley Granola Bar Facebook page, you’ll see that they have all sorts of updates.  They don’t promote their items every day, because when you’re selling all of the time it is “Big-B” BORING! 

Nature Valley shows pictures taken by fans of the great outdoors.  Once my wife and I were hiking around Colorado, and Nature Valley was asking people to post pictures of themselves holding their product in the great outdoors.  My wife was only too thrilled to have her picture posted with a granola bar.  Sheesh!

This is a case of Nature Valley promoting AND getting customers to add to their Facebook Fan page.  So they were getting customer involvement and getting their Facebook page updated at the same time!  Double the Fun! (Wait, that’s a gum product!  My bad!)

Step #2 - Your Blog or Website Once you've engaged your prospects, you can now get them to your website or blog, where they can read information that is of importance to THEM.  (You always want to make sure that you’re not writing things that interest you; it’s your audience that counts!)

You need to have links to your coupons, squeeze page, irresistible offer, or whatever else on the page that they are reading.  Don’t overdo it, but place the links where it can be plainly seen and if possible make them a part of your website’s landscape. 

You can do this several different ways too!  You can have an advertisement close to your valuable content while at the same time, you can also have an RSS feed next to your content and an opt-in box as well.  

What these last two options will do, is allow you to build your marketing list so you can send them a well written offer…eventually.

Step #3 – Conversion…Cha-Ching!  In your final step in the 3-Step Process, you’ll have your sales page work its magic.  In reality, this is the page that’s going to require the most skill to craft, because you’re going to have to use words to sell your service or product.  Not as easy as it looks.  The best way to do this if you have no experience yourself, is to hire someone to craft your compelling copy.

Depending on what you are selling and how much you are charging for your goodies, your message can run from about a page or two, to ten pages!  I just read a sales letter a few days ago, and it was over twenty pages in length!!!

Usually, if you’re selling a high ticket item, you’ll have to use a pretty long sales letter to overcome the load of objections in the mind of a prospect.

  I can tell you that if you hire a good copywriter it will run you big bucks.  In some cases they’ll charge you a minimum of $3000 and half of that is up front, non-negotiable and non-refundable. 

On the other hand, you can hire a cheap copywriter and have low conversions.  It all depends on how much you really want to make.

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560


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