Friday, February 13, 2015

Use Your Personal Facebook Page to Gain Massive Appeal for Your Business

Years ago, I remember watching the Osbournes, a reality show about an aging rock star and his dysfunctional family.  I believe it was the first really successful reality based show and it got a lot of attention.  President George W. Bush even said it was his favorite TV show. 

The reason why shows of this nature got so popular was because people genuinely wanted to see what these stars actually lived like.  

Looking back at it, in a weird way it was like going to the zoo to see what animals do in their natural environment.  Not to denigrate the nice people in the Osbourne family in any way, but that’s what it kind of what it reminded me of.

So, people want to know more about the folks they follow or like, and if you’re doing business on the Internet, then people will want to know more about YOU.
Hence the reason why it’s a good idea to use your personal Facebook profile to relate to your herd, tribe, or crowd.

Getting Personal with Facebook

Just to let you know, Facebook tries to discourage using your personal business page.  In the Facebook Terms of Agreement, under Registration and Security section, line #4 states:

You will not use your personal timeline primarily for your own commercial gain,* and will use a Facebook Page for such purposes.”
(*Underlined emphasis added.)

So according to Facebook you can’t OVERTLY use your personal account for business advertising and marketing.  However, that does not mean you cannot use it to communicate with people that want to follow you. 

Quite frequently, I have people that I do business with through my business Facebook page and they want to follow my personal page as well.  I don’t see any reason not to add them to my friend list.  But this is a personal issue that you’ll have to consider for yourself. 

NOTE:  If you have strong political convictions, you may want to keep them in check on social media sites.  I personally know a local photographer that just can’t keep his mouth shut on Facebook and the result is he has lost a TON of business.

 I keep my personal views to myself for several reasons.  For one thing, I realize that many people have different views than mine, and they will be offended by my views no matter how nice I am about it.  Another reason I don’t engage in these conversations is it is very time consuming.  I have no time to hammer out the problems of the world through Facebook, so therefore, I avoid political conversations like the plague. 

Finally, no matter how much proof I have on a certain point, no matter how great my debating skills are, I have never, ever in my lifetime moved an adult from their political conviction.  It’s like Simon and Garfunkel sang in their famous song, “The Boxer”:

“... still a man hears what he wants to hear,
And disregards the rest, hmmmm…”

So, I’m not even going to try to dissuade people from their political persuasions on Facebook.  That’s just the way it is.

Announce Cool Things about Your Business

If you have achieved a particular goal, you could use your personal profile to
crow about it.  Just make an announcement that you have achieved a particular thing related to your business.  For example, I’m planning on sharing a goal I have for having 200 blog posts on my blog.  I’m just going to mention that I have achieved a personal goal, and mention that friends and family can take a look at the work I’ve do by visiting my site. 

See?  It is very non-business threatening that way!
Just make sure that you a talking about it in your normal writing voice, as if you were writing a friend. 

Give Congrats to Friends!

Just like patting yourself on the back, you can also use your personal Facebook profile to congratulate people you've made friends with on there.  If you are networking with like-minded business people, you ca be sure that they will really appreciate your notice.  Also if they post an interesting piece of information, thank them.  A few words of thanks and encouragement will go a long way.

 Tell a Story

This works real well in the realm of advertising copy.  If you can tell a real good story about yourself or something you’re involved in, it’ll go a long way.  People relate to stories especially if the story is real and believable.  So, if you can use your personal profile to tell a story, especially an inspirational one, so much the better.

Post Pictures

If you have an event like an award ceremony or get together, take pictures, post them and then make sure you tell what they are about.  Also, make sure that you tag the pictures to let the people you are trying to honor see that you value them and their service.

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"

 (859) 797-9560

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