If you are going to use free content to drive traffic to
your website, then you need to pay close attention to this one important tip I’m
going to throw at you in a second. Free
content online is huge, and there is a lot of competition.
However, for those of you out there in the
vast Internet heartland, reading this message might be just what you need to
push you to greater heights of Internet marketing glory.
The Giant Failure-Filter…Don’t
Quit Your Day Job
If the statistics are close to accurate, Internet based
businesses have a 90%+ rate of failure within the first 120 days. There are many reasons for this that have
been cited: Lack of business experience,
very limited technical skills, poor understanding of starting and running a
business, no capital at all, unrealistic expectations.
Should I go on?
This is why my blog is dedicated to teaching you how to work
the Internet as cheaply as possible. If
you've never had a business before, start and learn as cheap as you can. The most beautiful thing about the Internet
is you don’t need to spend a wad of money to get started, and therefore, if you
don’t succeed, you’ll financially live to fight another day.
But don’t quit your day job, no matter what the gurus tell
you. Every stinking’ one of them had
failures along the way. Rarely, (emphasis
on rarely) are the ideas, economic conditions, and your personal life so
perfectly in sync that you’ll hit a homer on the first swing.
If you are persistent in business, you’ll bounce back from
your failures. You will find, especially
on the Internet, that you’ll fail more times than you succeed.
Writing Content for
Free Online Traffic
Writing content in order to get free, organic traffic to
your site or blog is
Just think of these benefits:
- If you wrote a post or added a webpage every single day of the year to your site, at the end of the year you’d have 365 pages of content out there on the Internet working hard for you, every day of the week. Over two years you’d have 730 pages of content over three years that would give you over 1000 pages. Those pages work 24/7/365 for you and the charge will be almost nothing.
- If you did keyword research correctly for those pages, they would definitely bring in some traffic.
- You could also post short notices to social media sites about those posts, generating a flood of traffic, and you can use the same post on social networking sites months later to generate interest in it again.
- If you organized those posts, and put them into a .pdf file, you could also brand it as an eBook and either sell it online or give it away free as an incentive for giving you their email address.
- Not only will you get comments from people visiting your site, but your website or blog will definitely draw attention from Google and other search engines. People contributing to your blog by commenting on it will help it generate more attention from Google, and therefore, move you further up the search engine results pages.
The Downside to Using
Free Content
I present to you now, the downside to this strategy:
- Most of us are lazy, let’s just face it. In order to pull this off, you are going to have to write and actually enjoy it. The only way out of this is to hire a ghost writer, but that costs money and the good ones don’t come cheap.
- You’re going to have to set a part of your busy day away to write and post. This requires discipline as well as commitment.
- Quality is the order of the day. In order to pull this strategy off, you’re going to have to give people the highest quality content you can muster. It doesn’t matter what your services or products are, if you aren't producing excellent information and content about them people will ignore you.
- You need to know how to write. If you write posts or pages that people can’t easily understand, then chances are they will click and go elsewhere. Yes, this blog is about using the Internet as cheap as you can to make money, but don’t think for a second you can give out used Volkswagen efforts and get Rolls Royce results.
- This is time consuming. You’ll need to spend at least an hour or more writing every day. Anything less is ludicrous.
- You need to know what you are talking about. If you have no clue about your area of, ahem…”expertise”, then it will definitely stick out like a sore thumb.
- You’ll need to know how to post to the Internet and do Keyword research. You can use WordPress, Blogger or a website editor like Dreamweaver. If you are going to build an actual website, you should learn how to hard code HTML so you can create the pages that you’ll post your writing to.
Blogging
the “Easier” Solution
If you want my two cents about the easiest way to get
content onto the Internet, I’d say Blogging is the way to go. Both WordPress and Google’s Blogger are very
easy to use and you can get free versions of both to cut your teeth on. I personally use Blogger, both the free
version and I also have a .com I pay for on another Blogger blog as well. (www.markelliscopy.com)
Blogger is the cheapest way to go because even if you get a
.com (URL) for that blog, all you have to pay for is the .com. To have a URL with WordPress, you’ll have to
have a hosting package from a company like HostGator and know how to set up the
blog through the control panel.
Here are some resources for you to consider:
In my next post, we’re going to explore how to organize your
subject matter and research it in order to be able to write blog posts that
people are actually going to WANT to read about.
Until then…
To Your Success!
Mark “Elmo”
Ellis
"When
it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560
elmo033057@gmail.com
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