Wednesday, February 4, 2015

Web Savvy Facebook Scheduling Tactics to Help Jump Start Your Campaign

On my last post, I told you a few things about how you should be using social media to promote your business online.  I also told you that if you weren’t using social media to influence your clients, customers and prospects your competitors probably were.

Plan It Out

Web Savvy Facebook Planning
A planner with lots of room will let
you plan your posts to Facebook
I carry two planners around with me wherever I go.  That’s not an accident, I find that I am far more productive with one than without one.  I hate getting to the end of a day when I’m tired, realizing that I should have completed an important task and I still have to get it done.  

Not only that, but I find that the work I need to do will be done at a much higher level of quality than if I wait until I’m spent.

So, if you are planning on using a social media channel, you may want to plan what you are going to do as far as posting and doing follow ups with people on Facebook.

As I see it, there are 5 phases to gaining popularity on Facebook or any other social media site:

Phase 1 -- Set up your pages.
Phase 2 -- Locate influencers in your market.
Phase 3 -- Contribute to the influencers.
Phase 4 -- Invite them to your Facebook page.
Phase 5 -- Get them into your funnel.

Each of these phases will be expanded upon, but for now, I want to focus on the third phase, “contribute to the influencers”.

Giving Them Something for Nothing

The reason I’m talking about Phase 3, “Contribute to the Influencers” first, is because it’s the one that will take the most time in terms of planning, writing, connecting, and posting your high-value material.

Buy a Planning Book.  Get a planning book that you’ll have plenty of room to write in, and for starters try to write out a schedule of things you want to post about over the next week.  Many social media experts will tell you to try to plan for three to six months, but I feel that most people that are starting out in the social media or the Facebook arena will get overwhelmed. 

Here's how Internet Marketing Expert Michael Hyatt Plans his Posts:

It’s a far better idea to just schedule a week or two at first, so you won’t burn yourself out at the onset.  My way of thinking, is that if you get worn out trying to merely do the scheduling, you’ll never get started.  And if you never get started in social media, you’re leaving heaping piles of cash on the table for your competitors to scoop up.


Step 1 Write out a one to two week schedule on what you’re going to post about

TIP: If you get hung up about what to write about in your chosen market, head on over to Amazon and look at books dedicated to your niche.  You need to look at the best sellers in your niche.  There is a wealth of information in the Table of Contents of those books.   You can easily get all sorts of ideas about what to write about by looking at those chapter titles.

Step 2 Research your topics.  Once you have a subject, do some extensive research on what you are going to write about. 

Step 3 Write your post.  For God’s sake, write a well-structured, thought out post.  Your audience is inundated with people that write crap.  I’m not saying that I write incredible masterpieces, but at least their coherent most of the time and I try to disseminate valuable tips and content that will benefit my audience. 

(Personally, if someone writes like a text book or a bestseller, the common man or woman out there might not relate to the message as well.)

Step 4 Post to Facebook and your other social networks.

In my next post, I’m going to show you the best way to set up your Facebook page so that you’ll be asking your herd to go to a page that adds value and enriches their lives.
Until then…

To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"

(859) 797-9560

P.S.  Here's a two links on posts I've made on the subject of researching topics and niches and scheduling posts.

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