Thursday, February 26, 2015

How Are Internet Marketing Strategies Like Fad Diets?

I’m starting to look at marketing plans like diet plans.  Before you tell me that I’m mad, hear me out.  Within the last two days, I have heard another two revolutionary methods of marketing your businesses online that supposedly was a new way to do it.  While I must admit, there are different styles of marketing your business, there pretty much isn't anything new under the sun.

Consider diet plans for a second.  If you watch any daytime TV at all, one of the popular Doctor talk shows that permeate the airwaves have a different diet plan almost on a continual basis.  Of course, this is marketing in itself, because women, which are the target market, are always looking for ways to look younger and thinner.

So, the shows are geared for this.  The products and plans they have on those programs talk about books and equipment dedicated to this industry.  Not only that, these shows are interrupted by obligatory commercials that have all of the low- calorie foods and plans dedicated to this market as well.

And the diet plans are endless:

The Mediterranean Diet
Low Carb Diet
South Beach Diet
Chocolate Diet
The Spartan Diet
The Paleo Diet
The Diet Diet
The funniest one I heard was the Peter Pan Diet.  (I wonder if it involves peanut butter.)

I once had a book given to me that was produced by Men’sHealth magazine.  It was a real interesting book because it had huge, luscious, full-color pictures of food in it that YOU WERE SUPPOSED TO EAT.  I took one look at that book and shouted, “Finally a book that tells me what I want to hear, eat all of this incredible food!” 

The part of the book that stood out the most, was a section at the beginning of the book.  It went through all of the most popular diets, and described what you were supposed to eat or not eat on them and the editors and nutrition experts at Men’s Health dispensed their 2 cents worth on what they thought of each of these diets.  At the end of the day, they said that all of them were not realistic ways to lose weight and that each one of these strategies of losing weight was not sustainable over the long term. 

However, the real kicker came at the end of that particular chapter.  Men’s Health decided to tell you the one and only method of losing weight that would actually work over time. Yup, according to them, there was one diet that worked, and it was so complex and hard to do you just wouldn’t believe it. 

However, because I have worked out an exclusive deal with this top of the line magazine, they have signed a massive 500 page release allowing me (and me alone) to unveil this ultra-secret diet plan.  And now for the first time anywhere, I am going to unleash its awesome power to you so you can use it.

Here, now, for the first time, is the Ultimate Diet Program by Men’s Health Magazine, exactly as appeared in their book:

(Uh-hem…Sorry, I get nervous revealing such incredible information.)

Burn more calories than you take in.

Yep, there’s no arguing the logic or the science behind that plan. 

Marketing Strategies are like Fad Diets

As I mentioned above, I recently heard two new marketing …I guess you’d call them philosophies that I had not really heard before.  However, when I got past the fancy titles, (I think one of them was “Ninja Marketing Tricks for Businesses on Steroids” or something like that.) and the double speak, it was the same marketing ideas I’ve heard a million times before.

One was a sure fire method of making millions on the Web, but when I got deep into the eBook, I looked at the blue print which really wasn’t much different than one I had sketched out for myself years ago.  Although, I’ll have to hand it to the guy that wrote it, it was a pretty massive eBook that the blueprint was in, even though it had quite a few advertisements that tried to upsell you to bigger and more expensive ideas.

The other marketing idea was from a lady that was into “Natural Marketing”.  In other words, her approach was predicated on trying to relate to people, get to know them, and then sell them.  The video that played, as well as the copy that went with it on the page, kept telling you that you were struggling in life and that there was a natural way to market via relating to likeminded people.  Right underneath the skillfully made video was a button telling you to “find yourself” by paying around $10.00.

Just Like Losing Weight 50 Years Ago…

If you study the principals that were used 50 or so years ago, you’d notice that the basics of sales and marketing don’t really change, even though the vehicles they’re delivered from do change, like the Internet.  

However, many marketers and businesses are starting to realize that people are getting savvier to their marketing techniques and are beginning to adjust.  Perhaps in the future new marketers will have to actually get to know their clients and prospects instead of going for the quick and easy. 
It may actually be a breath of fresh air.

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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