Right after
the beginning of the year, the most pressing things on everyone’s mind are
usually starting a new diet, and resolutions.
However, for more than 99% of us, both of these ideas quickly fall flat
on the floor and die a fast death before the month of February rolls
around.
Mark Twain
said that the road to H-E double hockey sticks is paved with the best of
intentions, so apparently this isn't a new trend.
You have to
ask yourself, why is it that some people seem to experience unprecedented
levels of achievement in their lives while others do not? Do they know some incredible success secret
that the rest of don’t? Maybe it’s just luck, like winning the lottery.
Dan Kennedy
is a millionaire marketing expert that seems to have mastered success, and he
says one of the main reasons why some people are very successful and others are
not is because of how time is used.
Now, to
just step back a second, I know personally from history that he is right. For example, one of our country’s most
productive founding fathers, Benjamin Franklin, developed his own system of
time management which he attributed to his own personal success.
Franklin
would chronically plan out his days and take tasks and goals and break them
down into chunks so that he could stay focused.
Considering that Franklin was involved in the writing and implementation
of the Declaration of Independence and the Constitution, he was an accomplished
inventor, developing and inventing lightning rods, bifocals, new stove designs
( as well as a music instrument called a glass harmonica) which are still in
use today.
He founded the first U.S.
hospital, fire department, and library, was the 6th President of
Pennsylvania, ambassador for the colonies, as well as the first Post Master.
The list of
Benjamin Franklin’s accomplishments goes on and on, way too much to be listed
here, but the gist of this message is great things can be accomplished by
planning and executing your time.
Speaking as
an entrepreneur that has actually read the entire book several times and used
some of the techniques in it, I can tell you that I really appreciate the way
Monsieur Kennedy cuts out all of the fluff and tells you exactly what you need
to know. (Hence the Title “No BS”.)
According
to the author, there are only 10 techniques in time management that really work,
and he has included all of them in this volume.
One of my
favorite parts of the book is where he shows you a clear correlation between a
person’s character and their punctuality.
No kidding.
Before I read this
book, I never really thought about how the two are connected, but I now believe
Dan Kennedy has made a very accurate observation. He actually selects personalities in society
and his personal life that illustrate this principle clearly.
Because the
book is written so concisely, it has only about 172 pages to it, which is fine
for me because the last thing I want to do is read a 2000 page book on time
management.
I just
haven’t got the time for it.
-Mark “Elmo”
Ellis
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