Thursday, May 15, 2014

How to Make Your Business Different From Everyone Else’s

One of the problems that I see with newborn information marketers, and netrepreneurs is that they do not know how to sell.  If you are going to sell any product or service, you need to develop this skill.  As a matter of fact, if you are selling over the Internet, you will have to know how to sell using words on a page, whether it is a piece of paper or a squeeze page on a Website. 

Just this week, I bumped into a young man that wanted to make money over the Internet and he churned out a webpage that looked like this:

I blocked out the name of the site because I’m not trying to embarrass anyone, and to tell the truth, I made the same mistakes when I was just starting out.  But, there is so much wrong with all of this that you don’t know where to start. 

First of all, this is supposed to be some sort of new blogging platform, which in my opinion is way too big of a project for a newbie.  If I were new to this game I wouldn't start here, under any circumstances.  Besides that, there are a whole bunch of blogging and social media sites out there that are trying to be the next Facebook, so the competition is pretty stiff. 

So, unless you have a very clear differentiation from those sites, you are going to have a very tough time getting people to access your site.  

But, all of that aside, you need to make your business different than all of the competition out there.

How to Make Your Business Different

Let us start out with the premise that you are a running a sign business in the bricks and mortar world.  What you should do is get a copy of the Yellow Pages
(YP) and set it right in front of you.  Next, you’re going to look up all of the sign businesses in the YP and you are going to write down the words and phrases that you see in their advertisements that are repeated.

For example, you see the words or phrases “vinyl lettering”, “craftsmanship”, “signage”, “vehicle graphics” over and over again.  Once you have gone through all of the ads you see in those pages you will see that almost all of the businesses are competing for the exact same market.
As you can see, this gives you market awareness that nobody else in your business has. 

Make Yourself Different

The next thing you must do is find an angle or perform a service that none of the other businesses have.  In the good ol’ days Domino’s Pizza got their pizza to you within a specified period of time and that’s what separated them from all of the other pizza businesses out there.

Maxwell House coffee started putting their coffee into measured filter packets that you just threw into the coffee maker.

You must find a way to make your site, business or service different than everyone else’s. 
One way is to make your business indispensable like this:

I know that you are probably thinking that I was going to tell you exactly how to make your business different, but I am not in your shoes or business.  I would need intimate knowledge that you have in your enterprise to know exactly the angle to apply to this change.

However, once you see what all the other businesses are into and what elements are the same, it will be much easier for you to differentiate yourself in your marketing and business.

To Your Success!
Mark “Elmo” Ellis
"When it comes to high response copy, I've got your back!"
 (859) 797-9560

If you want to learn more about how to write and use ad copy in your business, please click the link below and I’ll send you a free report on how to write more effective copy for your business.

Please send me a free copy of The Secret 7 -How to use advanced tactics in your adcopy to dominate your competition! 

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