On my last post, I told you a few things about how you
should be using social media to promote your business online. I also told you that if you weren’t using
social media to influence your clients, customers and prospects your
competitors probably were.
Plan It Out
 |
| A planner with lots of room will let you plan your posts to Facebook |
I carry two planners around with me wherever I go. That’s not an accident, I find that I am far
more productive with one than without one.
I hate getting to the end of a day when I’m tired, realizing that I
should have completed an important task and I still have to get it done.
Not only that, but I find that the work I
need to do will be done at a much higher level of quality than if I wait until
I’m spent.
So, if you are planning on using a social media channel, you
may want to plan what you are going to do as far as posting and doing follow
ups with people on Facebook.
As I see it, there are 5 phases to gaining popularity on
Facebook or any other social media site:
Phase 1 -- Set up your pages.
Phase 2 -- Locate influencers in your market.
Phase 3 -- Contribute to the influencers.
Phase 4 -- Invite them to your Facebook page.
Phase 5 -- Get them into your funnel.
Each of these phases will be expanded upon, but for now, I want
to focus on the third phase, “contribute to the influencers”.
Giving Them Something
for Nothing
The reason I’m talking about Phase 3, “Contribute to the
Influencers” first, is because it’s the one that will take the most time in
terms of planning, writing, connecting, and posting your high-value material.
Buy a Planning Book.
Get a planning book that you’ll have plenty of room to write in, and
for starters try to write out a schedule of things you want to post about over
the next week. Many social media experts
will tell you to try to plan for three to six months, but I feel that most
people that are starting out in the social media or the Facebook arena will get
overwhelmed.
Here's how Internet Marketing Expert Michael Hyatt Plans his Posts:
It’s a far better idea to just schedule a week or two at
first, so you won’t burn yourself out at the onset. My way of thinking, is that if you get worn
out trying to merely do the scheduling, you’ll never get started. And if you never get started in social media,
you’re leaving heaping piles of cash on the table for your competitors to scoop
up.
So…
Step 1 Write out a one to two week schedule on what
you’re going to post about.
TIP: If you get
hung up about what to write about in your chosen market, head on over to Amazon
and look at books dedicated to your niche.
You need to look at the best sellers in your niche. There is a wealth of information in the Table
of Contents of those books. You can
easily get all sorts of ideas about what to write about by looking at those
chapter titles.
Step 2 Research
your topics. Once you have a
subject, do some extensive research on what you are going to write about.
Step 3 Write
your post. For God’s sake, write
a well-structured, thought out post.
Your audience is inundated with people that write crap. I’m not saying that I write incredible
masterpieces, but at least their coherent most of the time and I try to disseminate
valuable tips and content that will benefit my audience.
(Personally, if someone writes like a text book or a bestseller,
the common man or woman out there might not relate to the message as well.)
Step 4 Post to Facebook and your other social
networks.
In my next post, I’m going to show you the best way to set
up your Facebook page so that you’ll be asking your herd to go to a page that
adds value and enriches their lives.
Until then…
To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your
Back!"
(859) 797-9560
elmo033057@gmail.com
P.S. Here's a two links on posts I've made on the subject of researching topics and niches and scheduling posts.
P.S. Here's a two links on posts I've made on the subject of researching topics and niches and scheduling posts.
