Webinars - A Mind-Blowing Traffic Generating List Building Tool You Can't Do Without!

This is a list building venue that isn't used by many marketers because usually, it requires planning, knowledge and a little bit of a technical set up.  This is usually enough to put most people off.  Just like video marketing, webinars require a little knowledge of equipment and software and it does take a little time to learn.

However, this shouldn't in any way stop someone from using these tools in marketing.  As a matter of fact, the benefits of using video and webinars should really encourage people to use them.  For one thing, they’ll help you get to the top of the search engines much faster.

 If you’ve ever made a video and posted it, you’ll be stunned at how quickly it can rise through all of the Internet clutter.

The same thing could be said for audio files from webinars.  The reason why videos and audio seem to rank faster, is because there is less competition.  People feel too intimidated to make them, so therefore there’s much less competition. 

There are other bennies that many people don’t think about too.  For one thing, if you are able to have a well done audio or video, it makes people look at you like an authority in your niche.  The other thing, these items can have incoming or outgoing links and can be shared through email and other online file sharing systems.

So, ignoring these methods of marketing online is not too swift.

Basics of a Webinar

If you are going to create your own webinar, you should get a webinar hosting account.  These are typically inexpensive, but well worth the money you put into them.  A good hosting system will give you a fast and easy way to invite people to your event and sign up, by allowing you to send out an email inviting people.

You can easily find good companies to handle this for you.

 For example, there’s an online service called GoToMeeting  that has a lot of great features on it.  You can set up a really pleasing interface for people that you've invited to the event, and you can even share pictures and streaming with them.

Here’s the Shameless Cheaper Way…

Another good company is AnyMeeting. 

The thing I like about this service is that it reminds me of MailChimp.  You don’t pay anything unless you have a certain number of people.  In the case of AnyMeeting, it’s free up to 200 people.

I like that idea, because you all know that my whole marketing ideal is to do everything as dirt cheap as you can, especially if you are trying to start your venture.  I’m sorry, that’s just the way I am. 

I figure once you’ve hit the same financial status as that guy that runs Virgin Records or that other guy that invented Facebook, THEN you can spend Mega-Bucks on advertising.

But until then, you’ll want to save some money in your marketing efforts.  Just sayin’!

Make Sure You Tell Your Audience All about It

Before the webinar, make sure that you’ve really spread the word about the webinar.  Use Facebook, Twitter, Google + and any other social media site that you can.  Also, make sure that your entire email list knows about it as well. 

TIP!  Go offline too!  Get some nice event note cards produced and send them to all of the clients and customers on your mailing list.  Make it like a real nice invitation that is handsomely made.  You can do this dirt cheap with a printer and some clip art or go on a site like Fiverr and hire someone inexpensively.

Considering all of the effort you’re putting into something like this, you may want to call people that you know as well.  

For example, if you do consulting it would be pretty beneficial for you to call them and invite them to your event.

Even if they don’t join you for the webinar, they will be happy to know that you are still thinking of them and that you value them enough to invite them.

Make Sure You Aren't BORING

I know this is kind of common sense, but try to make your webinar interesting.  If you and your guest are not enthusiastic about what you do, then it will come off that way.

Also it would be a good idea to organize and write down your questions before the seminar.  Give your guest a copy of the questions so he or she can think about a response.

Off the cuff comments can be OK as they arise.  You do want to have a logical structure to your webinar, but try to be natural too.  If a question you didn't happen to think about rears its head, go ahead and ask it.  It will sound natural and spontaneous because it is.

To Your Success

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

More Dirt Cheap Ways to Get Traffic to Your Website

There are so many ways to market your website that if you were to actually participate in all of these marketing activities you’d probably wouldn't have time to brush your teeth.

 My last two blog posts had at least 10 different ways that you could use to market your site for free, or at least dirt cheap.

In my opinion, you should pick the ones that you know how to use the best and run with them.  You don’t want to spread yourself out too thin trying to do everything.  However, if you use a calendar, you can schedule what days you’re going to use these different tools.  That way if you do use quite a few of them or even all of them you won’t burn yourself out.  Cycling through as many free method works, it just takes a bit of planning.

Here is the link to the two previous posts in case you missed them:

More Ways to Get Free Traffic to Your Website 

How to Get Free Traffic to Your Website

Another Batch of Free Tools

Use Google + to Get Maximum Exposure to Your Site – If you haven’t been using Google + you’ve really been missing out.  Just like Facebook and Twitter, Google + has emerged as one of the main players in the social media food chain. 

It’s very easy to make friends that have the same interests as you do on Google + because it has different categories called “circles”, that you can put them into.  This way, you can keep people that you are more intimate with in a different category than people that you merely do business with. 

Not only that, but you can actually create your own categories to put people into.  For example, I created a category called “Marketing Friends” since I have so many people I communicate on there about business and marketing.

The other tool I like using on Google + is a section called “Communities”.  This is a section wherein you can join up and communicate in online groups that have people interested in the same things you’re interested in. 

It’s a great place to post and share thoughts, videos, art, just about anything you can think of!  Like Facebook you’ll have to devote and spend time and effort developing and nurturing relationships, but in the long run it’ll generate traffic and prospects to your site.

Use Twitter to Get Eyes onto Your Website – if you can get involved with a group of people that have similar interests as you on Twitter, you may have an easy and fast way of getting some traffic to your blog.  There are a few things you’ll need to learn about how to use their hashtag system, but once you figure that out, leaving relevant posts are duck soup. 

TIP: Here’s an idea that’ll help you get noticed on Twitter.  If you know of a TV

show that you and others are interested in you can use the hashtag to post to people on Twitter that are also interested in the same TV show.  However, the show and Twitter conversation should be relevant to your business. 

For example, I write advertising copy.  Therefore any TV shows lie The Apprentice, Shark Tank or Undercover Boss are applicable for me to talk about.  Awhile back, I logged in during Undercover Boss, and used the appropriate hashtags and made good comments.

I got so many people to start following me on Twitter, that I was very surprised. These are basically people that are subscribing to my posts (or as Twitter calls them, “Tweets”) that every time I leave a comment or a link to my blog, they will see them.   This is one of the easiest and simplest ways of getting traffic cheaply to your site.

Set Up and Develop Joint Ventures – Joint ventures can benefit more than one person’s website at a time. It’s what you would call a win-win situation for both partners involved.  For example, you could team up with another person and develop a course, and split the work between you.  Both parties using their sites as a springboard for selling or showcasing the course.  If you were writing a book together, both parties could brand the eBook for both websites. 

I’ve seen joint venture books of this nature where different writers contributed their own individual chapter of the document.  Of course, within that chapter they mention their business and website where the readers can get even more information on the subject matter. 

The beauty of this is that the idea that multiple experts wrote a chapter is even better than on expert writing the whole book.  Not only that, but each expert reinforces and supports the other with testimonials, which adds more credibility to the eBook. 

You don’t just have to make eBooks either.  You can create video courses, guest blog posts etc.  The ideas are limitless!

Leave World-Class Comments on Other People’s Blogs – This is an easy method in theory, but it takes time and expertise to pull off.  It takes time to sit, think and then write for a blog comment.  Not only that, but you must make absolutely sure that you know what you’re talking about. 

If you try to come off as an expert and you don’t really know what you’re talking about, people that do know will call you out. So, write excellent blog comments, leave your URL if they’ll let you and for gosh sakes, make sure you know what you’re talking about.

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com