Tuesday, April 21, 2015

The Incredible Pinterest Hoax - Driving Targeted Traffic To Your Site

Women seem to like Pinterest
for some weird reason.
For those of you that don’t know, Pinterest has been around since about 2010 and it is a unique spin on Internet photo-sharing.  The easiest way to describe it is that it a digital, online version of a bulletin board that you can pin pictures of things that interest to. (Hence the name “Pinterest”.)  

You can take a look at and follow other people’s boards, you can invite people to join you, (similar to Facebook), and you can re-pin other people’s pins.

People use Pinterest to not only pin personal pictures and things of interest to them, but what entrepreneurs have the ability for businesses to showcase their wares and business messages on Pinterest.

If You’re Going Down That Road…Make Sure You've got the Horses!

Since we can probably all agree that using as many social networks as we reasonably can to get our marketing message out is important, we can all probably agree that since Pinterest is a site we probably can’t ignore. 

And since we can’t afford to ignore it, we need to know how to use it.

However, don’t think for a second that using Pinterest is going to be easy-cheesy-peasy.  Just like all other social networks it’s a HOAX to believe that you can just do a few simple things and get away with it. 

This requires work, persistence and care, just like all other forms of social media marketing.

I would like to point out that this is another one of those dirt cheap methods that requires no money to market your business.   It merely requires a free account with Pinterest to post your pictures and get your compelling message out to the masses.

Pimp Yo’ Board with Blog Pictures!

Here’s a great way to get followers to follow your blog or website.  Some people refer to the area on your Pinterest site wherein you post articles a “blog-board”. All you have to do with this little gem is to post the URL of your Blog post to Pinterest using a very simple and easy interface that they provide.

So, each time you post on Pinterest, you can merely drop your URL in the box they provide you and an image and a link will appear on the board where you are posting.  

Even though this is a dirt-cheap method of marketing, I wouldn't use this as a sole means of driving traffic to your blog or website.  Mostly what you'll get on many of the social media sites are folks that are looking for people to sell their own wares to and tire kickers.  

Selling YOUR Stuff On a Pinterest Board

If you want to sell items on Pinterest you can easily do so.  You need to make sure that your items
I said you could sell stuff on
Pinterest....I didn't say you'd like it!
have very good, high quality pictures with them.  Pinterest usually has a drop down menu on it that will allow you to look at different types of items to buy that range between different price points.  

When someone on Pinterest clicks on a price range, ( like the $100-$200 range)  Pinterest will then take them to a board that has items that are selling within a price range. Personally, I think this is a huge waste in time looking over items like this versus going on Amazon and typing in exactly what you need.

Once you've clicked on a product, you are taken to similar screen that has pictures of items that are similar and similar in price.  

I kind of look at buying things on Pinterest like a huge browsing tool for people that just want to blow money.  Like it's burning a hole in their pockets and they're going to float around on there until something strikes their fancy.

Let's Go Grouping!

Not to say that the site doesn't have its merits.  For one thing, Pinterest will allow you to network with other people that are in the same niche as yourself or in the same industry.  However, it is hard to find other groups that are similar to yours because there is no search feature that will help you find groups.   

You can get re-pinned if people find what you have to offer interesting, but finding groups to hang with that are similar to your interests are slim.  There is a site called PinGroupie that will allow you to look through a list of Pinterest boards that you can search through.  

There is a drop-down menu that allows you to go through entire categories and determine which ones are relevant to your search.

The Big Hoax...Revealed!

Just like other social media sites, using Pinterest to market your business isn't a real significant way to generate traffic.  

In order to get a decent amount of traffic from social media sites, you'll have to work a bunch them simultaneously before you get any significant traffic, and then that will only occur on days that You are posting on them.  

After that, you'll have to go back and re-post several times before you will notice a spike in your traffic.  However, if you couple this with all of the other dirt-cheap methods I've shown you to generate traffic to your site, you'll be a heck of a lot better off than someone that went into hock to get started 

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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