Web Savvy Methods of Converting Facebook Visitors Into Buyers

In my last post I wrote about how you should know where your Facebook business page fits in your sales funnel.  If you didn’t get a chance to read that post, here’s the link:

Method of FillingYour Sales Funnel 

The Traditional 3-Step Process

In case you don’t know, I don’t claim to be an expert in all areas of Social Media. I do use it on a daily basis, and over time I have seen results from it.  However, to be totally honest with you, I don’t claim to know some Top-Secret Super Guru Method of using social media to generate thousands of dollars daily.  

If you are looking for a good resource like that, you may want to hire this consultant:

So, this is what I've been doing in social media, it is what is called by some marketers as the 3-step process.  Very simply, it looks like this:

Breakdown of the Steps:

Step #1 - Facebook With this step, you are going to update your status in some way.  If you look at the Nature Valley Granola Bar Facebook page, you’ll see that they have all sorts of updates.  They don’t promote their items every day, because when you’re selling all of the time it is “Big-B” BORING! 

Nature Valley shows pictures taken by fans of the great outdoors.  Once my wife and I were hiking around Colorado, and Nature Valley was asking people to post pictures of themselves holding their product in the great outdoors.  My wife was only too thrilled to have her picture posted with a granola bar.  Sheesh!

This is a case of Nature Valley promoting AND getting customers to add to their Facebook Fan page.  So they were getting customer involvement and getting their Facebook page updated at the same time!  Double the Fun! (Wait, that’s a gum product!  My bad!)

Step #2 - Your Blog or Website Once you've engaged your prospects, you can now get them to your website or blog, where they can read information that is of importance to THEM.  (You always want to make sure that you’re not writing things that interest you; it’s your audience that counts!)

You need to have links to your coupons, squeeze page, irresistible offer, or whatever else on the page that they are reading.  Don’t overdo it, but place the links where it can be plainly seen and if possible make them a part of your website’s landscape. 

You can do this several different ways too!  You can have an advertisement close to your valuable content while at the same time, you can also have an RSS feed next to your content and an opt-in box as well.  

What these last two options will do, is allow you to build your marketing list so you can send them a well written offer…eventually.

Step #3 – Conversion…Cha-Ching!  In your final step in the 3-Step Process, you’ll have your sales page work its magic.  In reality, this is the page that’s going to require the most skill to craft, because you’re going to have to use words to sell your service or product.  Not as easy as it looks.  The best way to do this if you have no experience yourself, is to hire someone to craft your compelling copy.

Depending on what you are selling and how much you are charging for your goodies, your message can run from about a page or two, to ten pages!  I just read a sales letter a few days ago, and it was over twenty pages in length!!!

Usually, if you’re selling a high ticket item, you’ll have to use a pretty long sales letter to overcome the load of objections in the mind of a prospect.

  I can tell you that if you hire a good copywriter it will run you big bucks.  In some cases they’ll charge you a minimum of $3000 and half of that is up front, non-negotiable and non-refundable. 

On the other hand, you can hire a cheap copywriter and have low conversions.  It all depends on how much you really want to make.

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

Millionaire Affiliate Marketing Trick That’ll Put Your Product On Top! - Part 1

This is an actual blueprint I got from a millionaire affiliate marketer. No crap.  I will never guarantee that an idea like this will make you rich or anything of the sort.  For all I know, this individual may have used this idea 30 years ago in a different economy and is just now getting around to telling us about it.  

Whether you will have success with this map is anyone’s guess, but you may want to give it a try. 

Preliminary  Stuff That You Must Do

Once you have decided on your niche, (this is a big massive step that I have outlined in a previous posting -click the link to read it.) 

You will need to set up a blog.  That is fairly easy to do.  I use Google’s blogger all of the time and I have about 20 of them.

 If you are going to be super serious about your business, you’ll need to get a URL. (.com or .net…Whatever!)  Any good marketer will tell you that for Search Engines to help rate you, you should have your own URL.  It is also far easier to have a URL as an address, because it is easier to remember, put on stationary, etc. 

However, if you want to save the meager dollars per year and use www.blahblahblah.blogspot.com as your address, go ahead.  I personally think that if most of us use '.blogspot.com" we will still get a good amount of traffic anyway...But that's just me.  Also, you can still add your web address later and still keep all of your content.

WordPress VS. Blogger

I have had people tell me to not use Google’s Blogger and go with WordPress.  I have used both; WordPress is  a little more complex than Blogger, in my opinion.  I have read opinions that if you want to change templates in WordPress it is easier and there are more templates for you to use.   

However, if you don't possess HTML skills or knowledge about how to fix issues with WordPress, then you are in for a steep learning curve.  Blogger is designed to be as close to a word processing program as possible.  Very easy to use and manipulate and you can also get templates for it as well. 

I personally think this is the easiest way to go.

Another opinion I've heard online, is if Google doesn't like what you are about, they can shut your Blogger blog down.  I have heard of this and I believe that there are people that have been shut down by Google, no doubt. 

However: IT IS RARE

Beginning The Work

OK, once you have your niche, web address and are signed up to Blogger or WordPress, you can now begin THE WORK.  And believe me, you need to know how to write because you’ll be writing a lot. 

But as the millionaire blogging-marketer said, "there must be method to your madness."  

So, the next thing you’re going to need is a blank calendar.  Google has a calendar and you can access it here: Google’s Calendar.  However, if you want to use another calender like an app on your cell phone, then go for it. 

 Personally I use a small black planner that I physically write in, but I'm still in the Dark Ages.  

Once you have your planner, you can start putting some serious thought into your blog posts.  The way you do that is by using some of my most favorite tools for getting ideas: Amazon, For Dummies, and eBay.

The reason that we are going to use these sites is so that we can see which topics are popular so we can start making lists on our calender.  If you have a Google Adsense account, you can also double check to see whether or not there is traffic for your subjects by using their Keyword Planner.

The Tools You Should Have So Far

Before we get into the nuts and bolts of what you should do.  Let's go 

and make sure you gather all of your tools first.  This way, you won't be overwhelmed with this plan of action and give up.  

• Decide on your niche - use Amazon as I have written about in an article about finding hot niches

• Get a URL or web address from GoDaddy, Register.com or Host Gator.

• Create a Blog account with Blogger or WordPress.

• Get a blank calendar to fill in your subjects and topics in.

• If you can, get an Adsense account so you can look up your subjects in the Keyword Planner and make sure it has enough traffic to write about.

OK, make sure you have this stuff.  One thing I need to mention is that once you buy a .com (URL) you'll need to migrate it into your blog.  I use Go Daddy to buy my web address because they will help you and even tell you how to do this with Blogger.  

Host Gator has an easy way to start a WordPress Blog if you have your hosting through them.  Blogger doesn't need a hosting plan.  Anyway, I've included HostGator's blog set up video below.

In my next post, I'm going to show you how to use For Dummies.com, Amazon, and eBay to plan your blogging calendar.

God Bless.

Mark "Elmo" Ellis
www.MarkEllisCopy.com
"When it comes to high response copy, I've got your back!"
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