Blogging Secrets Of a Millionaire Affiliate Marketer Part 2

Millionaire Affiliate Marketing Trick That’ll Put Your Product On Top! Part 2

If you weren't here for my last post, I told everyone on board here that this was a blueprint on how to generate income by becoming an affiliate marketer.  

This strategy was revealed to me and a few others by an established millionaire who’ll probably rip my fingernails out for telling you. But, I don’t care because he probably got it from someone else that told someone else, that told…

You get the picture.

Anyway, If you missed the last exciting installment, you will need to read how to get started with affiliate tools.

How To Do Research For Your Topics

There are four main tools that are valuable for figuring out what to write about.  From what I heard, many of the popular talk show hosts use this method for scheduling their content.

My particular favorite for this trick is Amazon.com.  If you want to find out what people are really interested in, just check out which books they purchased.  I mean, heck, they PAID for this info, so they must really be interested in it. 

Not only that, but if you look at the reviews on Amazon’s site you’ll see that not only did people buy the stinkin’ book, they took the time to write comments.   If there are a lot of comments, then you know it’s probably a hot topic.  

Amazon's comments sections under their product descriptions are great for determining topics and niches to write about 

The Amazing Amazon Topic Procedure

This is a very easy method to find topics to write about;  I'll put it in a step by step manner to make it easy.

         Step 1 go to www.Amazon.com to get started

Step 2 Once you are on the Amazon main page, you can start to research your topics by clicking on the drop -down menu where it says "All" next to the search screen.  Click on "GO" while you have a blank search field.

         Step 3  Click on "Books".  After you do that, the screen should refresh and you will see a new horizontal list right under the search field just above a big semi-orange "Books".  Click on "Best Sellers".

Here is the link: 
Amazon Book Page

Follow the first three steps above to get to the book categories.

Step 4  You will now notice that there is a menu on the left hand side that says "Books".  You can now start to drill down into more specific subjects.  For example, under "Books" you can click on "Business & Money".  Once you click on that another menu will open up that has more categories in that subject area.  

Step 5 Now, you can get even more specific!  For example you can now click on Marketing & Sales, and that will open up a whole new batch of categories within that category.  

Here is what an Amazon page should look like after you have drilled down into a category.  Let's click on Marketing & Sales.  You'll notice right off the bat that you can see more specific categories on Marketing & Sales.   Also take a look at the top selling books in this category. 

You can keep drilling down by clicking on more specific topics when the next menu opens. Also note the number of comments!

Step 6  Once you have drilled down enough, you can now begin to look at the books and subjects themselves.  Take a look at the book Go Pro 7 Steps to Becoming a Network Marketing Professional ,by Eric Worre.    There are a whopping 2019 comments as of this writing.  (Please note the little red arrow on the right.)

Now, in the land of marketing books on Amazon, that's pretty impressive.  To find out if they are all favorable comments or not, just click on the number next to the book and you can read what people like or dislike about it.

The Table Of Contents - A Most Valuable Resource! 

By clicking on most books on Amazon, (especially the popular books) you can see their table of contents with the "Look Inside" feature.  The table of contents will give you a great outline of what you can write about for almost a 2 month period.  

NOTICE!  I am not saying to copy other people's work.  You are just going to get ideas on what to write about.  Hopefully, you'll use several books and mix and match topic ideas.  Also, I am not into network marketing or multilevel whatever, I am an advertising copy writer. 

I just happened to pick this book because it had a high count of comments.  Unfortunately, you will have to look at other books in your topic area because this particular sampling by Amazon didn't have the table of contents for this book.  

However, there are loads of other books that you can not only look at the table of contents, but also read some of the chapters.  Check out this screen capture.

If you click Look Inside on Amazon, you can actually see a "Table of Contents" link on  the right.

  In my next installment, I'll show you how to use this technique to fill in your calendar and get ready for the next exciting step... Writing your first blog post!

Mark Ellis

www.MarkEllisCopy.com

"When it comes to high response copy, I've got your back!"

 (859) 797-9560

elmo033057@gmail.com

www.MarkEllisCopy.com

Portfolio Site: http://markelliscopyportfolio.blogspot.com/

Millionaire Affiliate Marketing Trick That’ll Put Your Product On Top! - Part 1

This is an actual blueprint I got from a millionaire affiliate marketer. No crap.  I will never guarantee that an idea like this will make you rich or anything of the sort.  For all I know, this individual may have used this idea 30 years ago in a different economy and is just now getting around to telling us about it.  

Whether you will have success with this map is anyone’s guess, but you may want to give it a try. 

Preliminary  Stuff That You Must Do

Once you have decided on your niche, (this is a big massive step that I have outlined in a previous posting -click the link to read it.) 

You will need to set up a blog.  That is fairly easy to do.  I use Google’s blogger all of the time and I have about 20 of them.

 If you are going to be super serious about your business, you’ll need to get a URL. (.com or .net…Whatever!)  Any good marketer will tell you that for Search Engines to help rate you, you should have your own URL.  It is also far easier to have a URL as an address, because it is easier to remember, put on stationary, etc. 

However, if you want to save the meager dollars per year and use www.blahblahblah.blogspot.com as your address, go ahead.  I personally think that if most of us use '.blogspot.com" we will still get a good amount of traffic anyway...But that's just me.  Also, you can still add your web address later and still keep all of your content.

WordPress VS. Blogger

I have had people tell me to not use Google’s Blogger and go with WordPress.  I have used both; WordPress is  a little more complex than Blogger, in my opinion.  I have read opinions that if you want to change templates in WordPress it is easier and there are more templates for you to use.   

However, if you don't possess HTML skills or knowledge about how to fix issues with WordPress, then you are in for a steep learning curve.  Blogger is designed to be as close to a word processing program as possible.  Very easy to use and manipulate and you can also get templates for it as well. 

I personally think this is the easiest way to go.

Another opinion I've heard online, is if Google doesn't like what you are about, they can shut your Blogger blog down.  I have heard of this and I believe that there are people that have been shut down by Google, no doubt. 

However: IT IS RARE

Beginning The Work

OK, once you have your niche, web address and are signed up to Blogger or WordPress, you can now begin THE WORK.  And believe me, you need to know how to write because you’ll be writing a lot. 

But as the millionaire blogging-marketer said, "there must be method to your madness."  

So, the next thing you’re going to need is a blank calendar.  Google has a calendar and you can access it here: Google’s Calendar.  However, if you want to use another calender like an app on your cell phone, then go for it. 

 Personally I use a small black planner that I physically write in, but I'm still in the Dark Ages.  

Once you have your planner, you can start putting some serious thought into your blog posts.  The way you do that is by using some of my most favorite tools for getting ideas: Amazon, For Dummies, and eBay.

The reason that we are going to use these sites is so that we can see which topics are popular so we can start making lists on our calender.  If you have a Google Adsense account, you can also double check to see whether or not there is traffic for your subjects by using their Keyword Planner.

The Tools You Should Have So Far

Before we get into the nuts and bolts of what you should do.  Let's go 

and make sure you gather all of your tools first.  This way, you won't be overwhelmed with this plan of action and give up.  

• Decide on your niche - use Amazon as I have written about in an article about finding hot niches

• Get a URL or web address from GoDaddy, Register.com or Host Gator.

• Create a Blog account with Blogger or WordPress.

• Get a blank calendar to fill in your subjects and topics in.

• If you can, get an Adsense account so you can look up your subjects in the Keyword Planner and make sure it has enough traffic to write about.

OK, make sure you have this stuff.  One thing I need to mention is that once you buy a .com (URL) you'll need to migrate it into your blog.  I use Go Daddy to buy my web address because they will help you and even tell you how to do this with Blogger.  

Host Gator has an easy way to start a WordPress Blog if you have your hosting through them.  Blogger doesn't need a hosting plan.  Anyway, I've included HostGator's blog set up video below.

In my next post, I'm going to show you how to use For Dummies.com, Amazon, and eBay to plan your blogging calendar.

God Bless.

Mark "Elmo" Ellis
www.MarkEllisCopy.com
"When it comes to high response copy, I've got your back!"
Ad copy Portfolio Site

How Accounting Firms Can Quickly and Easily Use Ad Copy To Increase Their Client Base - And Their Bottom Lines!

5 Easy Ways to Increase Revenue with Your Accounting Firm’s Website

By

Mark Elmo Ellis

The bottom line.  Everyone in the accounting industry talks to their clients about increasing it, yet few firms take simple steps boost their own.    It’s easy to spot this malady, just take a look at the average accounting organization’s website.  Tedious “Welcome” sections that nobody reads, the usual bookkeeping assurances that every site has, and the biggest sin of all:  few, if any, benefits of doing business with the firm.

                No wonder accountants get portrayed as formal bookworms in movies; their websites are so boring! Not only that, but there’s hardly any sales or marketing messages on the page at all.  When you do this, you are literally walking away from a chance to work with clients that could generate revenue long-term.  So, what I’d like to do, is take a few moments and show you how you can drop the monotony, attract more clients, and increase your bottom line.  I promise, this won’t be dull.

                The first thing you need to keep in mind, is that the Internet is a merciless, cold hearted marketing venue.  One second of boredom, and “click”, you’re gone.  Your home page must generate interest and curiosity from the get – go.  The best way to do that is to have a headline at the top of your page that does two things:  generate interest, while showing your prospects the most important benefits you can provide them.  Remember this simple rule: Interest + Benefits = Headline.

Here’s an example:

“Find Out How Our Firm Uses Little Known Techniques That’ll Save You Big Money ― Giving You More Cash To Increase Your Investment Portfolio!”

                While I realize this headline does not demonstrate the mission of every accounting practice in the industry, it gives you an idea of how you can create interest in what you have to offer. It has the two elements I mentioned above, Interest, (through curiosity, in this case) and a major benefit.  This one element is extremely important, so much so, that a good advertising copywriter will spend 80% of his time crafting it.  It must make the reader want to move further down the page to your marketing message, otherwise “click”.

                After you have generated enough interest in your site, the next thing to do is get the reader to move their eyes further down the site.  This can be accomplished by using two proven features: formatting and subheadings.  When a person reads a webpage, they usually scan down the page, looking for information that is easy to find and read quickly.  A subheading is a mini-headline that is short and drives home benefits in short, punchy statements.  If you use subheadings that are slightly bigger and bolder letters this is a natural target for their eyes.  Subheadings are usually placed before blocks of text that explain something, like this:

Clerical Errors – The Easiest way To Lose Money!

“Working with clients, we pay very close attention to business tax planning and preparation.  If not handled properly, valuable tax deductions can be lost by simple clerical errors.  Using successful and proven tax strategies, we can make sure you get money saving reductions on your taxes so that you can put that cash to work in your business or portfolio.”

The third advertising copy component that you can easily implement is the use of bullet statements.  Not just any bullet statements, but bullet statements with benefits.  What I mean by this is you create a bullet statement with a feature or a benefit like so:

Our firm will give you monthly financial counseling

Next, you add a more in depth benefit or group of benefits to the bullet:

 – We’ll guide you through expenditure planning, help you set goals, and warn you of any financial hazards along the way

The whole statement reads, and look like this: 

•             Our firm will give you monthly financial counseling — we’ll guide you through expenditure planning, help you set goals, and warn you of any financial hazards along the way!

•              Imagine what the impact a series of bullet statements like this will have on your prospect.  Of course you will need to brainstorm as many benefits your company has in order to write these, but the chore is well worth it.

         Another way to grab attention and gain the trust of a client or prospect is to let them become familiar with your and your staff.  A good professional picture of yourself and members of your team will allow potential patrons to take a good look at whom they are dealing with.   A way to make this even more effective is to tell a story about yourself or company. 

Here's some corrections I made on an accounting Web site recently.
Click on image to see larger view.

         The big mistake most accounting businesses make on their sales pages is they will have a paragraph or

two with information that’ll put people to sleep.  As the National Enquirer will tell you, “Enquiring Minds Want to Know!”  People love exciting and intriguing stories about other people.  If you can come up with a unique story about yourself or business, you will be remembered and differentiated in the market place.  So, a great picture of you or your staff, accompanied by a unique story is important to your home or sales page. 

       Finally, your home page should have a call to action on it.  Just like any other business, you have to ask for the sale.  If your company has a newsletter that goes out regularly, you can ask for the prospect’s contact information in exchange for a free issue.   You can also offer free promotional items if potential clients make an appointment with you.  At any rate, asking for the prospect to contact you for more information should be a tantalizing offer, especially if you have used all of these advertising copy elements and implemented them into your site. 

     If you want to get compelling copy to work for you while increasing your bottom line, I'm your man!
My contact information is listed below:

Mark Elmo Ellis

Phone Number : (859) 797-9560

Email: elmo033057@gmail.com

www.MarkEllisCopy.com
Mark Ellis Portfolio

The ONE Key Element That’ll Make Your Ads Stick Out Like A Sore Thumb On Facebook ― And Give You The Power to Dominate The Entire Page!

Do you feel frustrated because your ads just “get lost in the crowd” on Facebook?

Ever felt confused about why you post, and post, and post on Facebook, and NEVER get a response?

Are your ads so similar to everyone else’s that you could almost pull your hair out?

My name is Mark “Elmo” Ellis and I am a “Go-To-Guy for writing high response ads and copy.  Years ago, my wife and I learned a very important lesson about advertising copy.  

If you do it right, it’ll create such an avalanche of business you won’t be able to handle it all.  I had to actually shut down our small manufacturing business because we got too many orders!

Later, I’ll tell you how you can read the full, gut- wrenching details of this story.  But for now, let’s talk about your problem…

Most people that go into business selling items like beauty products, or dietary supplements, exercise classes or whatever, don’t understand just how competitive it is on Facebook.  As a matter of fact, the Internet is a cruel, pitiless marketing-beast where one little click can wipe you off the page in a nanosecond.

Don’t believe me?  Consider this:

Let’s paint a pretty scenario. The Google Search Engine Results Page (SERPS) gods are smiling upon you.  You’re selling wrinkle elimination cream and when people type into Google’s search page, “wrinkle elimination cream”, your business or product came in at first place, top of the page for that term. 

Congrats!

However, on closer analysis, you find out that any top of the page results, on average, will only get about a 36% click-through rate. This means that for every 100 people that type in “wrinkle elimination cream”, 36 out of 100 of them will click on your link or ad.

If you think that’s small, consider this: 

If your ad ever falls into 2nd place, your click through rate will fall off to 12.5%. 3rd place is 9.5%, and I don’t need to tell you how insignificant you’ll be on the slippery - slope of search engine results if you fell any further.

Like I said, the Internet is a cruel, pitiless marketing-beast.

However, these are results based on your website or sales page coming in at first place on the SERPS. 

We’re not EVEN talking about posting generic, commonly seen ads on Facebook where the click-through rates are much, much lower. 

So, based on my brilliant dissertation thus far, you can easily see your dilemma.

If you are going to have a presence on Facebook, you’re going to need all the marketing ammo you can get your hands on.

Here are my three recommendations for sticking out like a sore thumb on Facebook ads:

#1 You must have a mind – grabbing headline that sucks the prospect in like a powerful magnet and leads her down your ad to your irresistible offer. Usually, the top benefit of your product needs to be in your headline in such a manner that it makes your prospect want to read the rest of your ad.  Here is an example:

Nation’s top models finally forced into revealing…

“HOW TO GET BEAUTIFUL, DROP-DEAD GORGEOUS, WRINKLE FREE SKIN THAT WILL MAKE MEN’S HEADS TURN, WHILE MAKING OTHER WOMEN GREEN WITH ENVY ― ALMOST OVERNIGHT!”

#2  You’ll need to hit your prospect where it hurts.  In the case of our wrinkle elimination cream, you could talk about how it’s hard to keep looking young and attractive.  How wrinkles in your prospect’s face detract away from her other beauty features.

 At least three or four of these kinds of facts will remind the prospect of WHY she is looking at a product like this.

#3 YOU MUST ASK FOR THE SALE AND HAVE AN IRRESISTIBLE OFFER!!!  I have seen some extremely great ads that ask for the offer in three or four different ways.  There are a number of ways to do this, but remember, without asking for the prospect to buy, and buy right now, you won’t have too many sales.

As you can see, there are some great strategies that you can use to increase your sales and conversion rates.  As a matter of fact, there is so much more you could do to sell your products to your clients and generate a flow of sales that you wouldn't believe it. 

This can easily be done using nothing but words on a page.

However, rather than just hand you a pile of information like this, I’d like to make you an offer that you can really use and learn from.

As I have told you, I am a copywriter that has spent copious hours of my life learning how to write compelling advertising copy.  Last week, I turned down a potential client that offered me a percentage of his company for my services.  Usually, my fees start at $2500 for a full sales page and go up from there so, I’d rather just do my thing, collect my money and hit the road. 

However, Facebook ads are smaller, easier for me to write and require less time for me to complete.

So, here is what I want to do on a limited basis:

I want to design short, effective ads for people that want to post to Facebook.  Since I am a Photoshop expert and can layout ads very effectively, I can easily make advertisements with copy for your business that’ll get better conversion rates than you can get on your own.

Not only that, but I will give you a $267 report on how to REALLY sell your product or service using both online and offline techniques absolutely FREE!

This incredible report covers:

• ·         How to easily find people that are buying what you have to offer
• ·         How to make your business different from other similar businesses ― using one simple technique
• ·         Where you can quickly find great examples of headlines that you can adapt for Facebook ads or any other types of advertisements
• ·         Marketing ideas and tools that you can use to promote your products or businesses
• ·         Lists of the best resources that you can use to build a great marketing arsenal

Please order today, because this offer will end on July, 31, 2014

This Deal Has Since Ended

However, here is are a couple of books that are absolute dynamite, that will do you a world of good.  I figured since you didn't get in on the excellent deal I offered on my copywriting services, I would pass along these excellent nuggets of info to you.

Here is one of them:

A SYSTEM OF INTERNET MARKETING WRITTEN BY THE INTERNET MARKETING PIONEER HIMSELF!

Learn from Ken McCarthy, the man that actually coined the term "Internet Marketing"  (Don't believe me?  Check out his credentials here: Ken McCarthy's Background) 

Click on image for more info

Mr. McCarthy's System Seminar used to run as a part of Dan Kennedy's $2000.00 a seat seminar several years ago, and he also conducted his own very expensive System Seminar yearly.  I'm not sure if he is still doing this, but it was a very pricey affair to begin with, and you had to fly into a really big city where these meetings were held.  

Now, you can get the "System's" primary principle's of online marketing without going to the seminar and spending tons of cash.  This is one of those books that if you don't have it on your shelf, you probably aren't serious about making it as an Internet entrepreneur.  

What this book will do for you is give you a blueprint or plan of action that you can take to move yourself forward in the game of Internet Marketing every day.  Most people don't have a system of any kind, this book will give it to you and show you how to measure your success!

To get a copy of this excellent book click here: The System's Secrets

LEARN TO UNLEASH THE POWER OF SELLING USING NOTHING BUT WORDS ON A PAGE IN YOUR BUSINESS

The other book I'd like to recommend is a book by Bob Bly.  Bob Bly has written loads and loads of books and he is an excellent copywriter.  "The Copywriter's Handbook" is absolutely essential for selling your products, whether on the Internet or through direct mail.  

Click on image for more info

I personally have a copy within reach whenever I write copy for a client or myself. Bob, takes you by the hand and breaks down all of the components of advertising copy with you, so that you can cut the learning curve of writing your own copy in half.  

Now, to be honest with you, it will take you quite some time to learn advertising copy like a pro, but if you want to learn how to do it for your own business, it will certainly be better than nothing.

Anyway, this is just another book that I think is indispensable for any entrepreneur.   

How to Make Money Online and Avoid the BIGGEST Mistake In Internet Marketing!

If you cruise any Internet Marketing forum long enough you’ll see all sorts of netrepreneur wannabes asking the same question over and over again:

“How can I make money online?”

Hey, there’s absolutely nothing wrong with a question like that.  As a matter

of fact, joining some really great forums and hammering other netrepreneurs with questions is just about the best way to learn. 

You’ll usually get a lot of advice from more seasoned Internet marketers (IMer’s) because people love to help other people.  Some people will write volumes helping other folks gain knowledge and experience, because it’s always fun and helpful to do so. (It also helps build authority in your subject area.)

So, if you are just starting out, you should check out a couple of the links I have provided for you at the end of this post. I do frequent these sites occasionally, but I do not make any money from the resources I provide, so I am being objective here.

Let’s get back to the original question, “How can I make money online?”

Well, it’s actually EASY to make money online.  Shoot, I make anywhere from $100 to $200 a month on Google AdSense with advertisements alone, without writing a single word.  The money comes in without a single lift of my finger. No kidding.

However:

Learning how to do the work, strategically placing ads, making sure the coding was right, keyword research, and writing articles by the tons, as well as building the website and blog WAS A LOT OF WORK.

Yeah, now that all of that ground work is finished I’m getting checks from AdSense. 

I don’t want to deceive you, but there is a learning curve and a lot of work for making any money online like that.  The work and education isn't hard and you don’t have to be a genius to do it, but there is a lot of work and learning you’ll have to do.

“I thought he said he doesn't write a single word?”

I don’t…NOW.  (At least for that particular website I don’t.)

Initially, I wrote for years and racked up tons of pages and loads of blog posts for the AdSense site, and now that stuff is floating around on the Internet, each page generating traffic for the site.  I haven’t actually written for that website for years because I got BURNED OUT with that business model, and have since moved on.

Let’s face it, surviving on a mere $200 a month isn’t going to get ya too far, and there are some months where the money is much less than that because I no longer write for it.

Technically it isn’t a hard process to learn or do, but you have to slog away at it day and night, and for the longest time you won’t know whether you are doing the right thing or not. 

CAN You Make Money Online?

As I just showed you, you can definitely make money online, but it’s a ton of work doing it the way I just described.  I’m sure there are a half a dozen Internet Guru’s and IMer’s out there that will tell you how you can make Bazillions of $$$ by buying their systems - $200 to $4000+ to learn.  You can then lie on a beach with your laptop and soak in some rays while checking your Paypal or credit card statement to see all of the BIG money that just got thrown into your account.

It’s been my experience that you are not going to fare well in those waters.

As a matter of fact, I think it would be a good idea for you to watch the following video before doing ANYTHING.  Not because I’m trying to stop you from being an entrepreneur or netrepreneur, but because I want you to have a REALISTIC view of what you are getting involved with.

WARNING, there is some rather harsh language by a few of the "Marketing Gurus" on here. So please keep children out of the room.  (Makes you wonder why anyone would listen to them.)

Yes, I’m trying to kill that wide-eyed-optimism that you may have about starting and running a business on the web and have you think about this REALISTICALLY.

THE BIGGEST MISTAKE REVEALED!!!

So, here for the first time, live and in person, the BIGGEST INTERNET MARKETING MISTAKE THAT YOU CAN MAKE!!!!!

(Drum roll please…)

Not having a good product or service to sell.

Kinda anti-climatic, wouldn’t ya say?

Yep, you must have something to sell that is worthy, if not, you are absolutely dead before you even get started.  Just to drive the point home, here’s a poem that the famous marketer, Dan Kennedy, likes to refer to whenever he hits on the subject of marketing a product or service:

A lion met a tiger 

As they drank beside a pool 

Said the tiger, “Tell me why 

You’re roaring like a fool.” 

 “That’s not foolish,” said the lion 

With a twinkle in his eyes 

“They call me king of all the beasts 

Because I advertise!” 

 A rabbit heard them talking 

And ran home like a streak. 

He thought he’d try the lion’s plan, 

But his roar was just a squeak. 

 A fox came to investigate— 

Had luncheon in the woods. 

Moral: when you advertise, my friends, 

Be sure you've got the goods!

Initially, you should have an outstanding product or service to sell, which means that you should do a butt-load of research or development before you even think about marketing it anywhere.

I know that there are loads of “affiliate products” and “affiliate programs” to

join and sell, and if you’re good at selling them, God bless you.  Be fruitful and multiply.

However, if you have just wandered over to ClickBank and joined their affiliate program, hoping to sell newly created products and earn those high commissions, you’ll probably have a tougher time than you think.  

For one thing, you should never try to sell those products without buying them and trying them yourself.  You’ll have no idea whether or not what you are selling has any value or if it works.  Also, you’ll need to know EVERYTHING ABOUT THAT PRODUCT IN ORDER TO SELL IT.

I write ad copy for all sorts of businesses, and I can’t write a word for my clients until I have a pile of information, know or have had tried the product or service, and have actually interviewed people that have used it —to include the secretary of the company if I can interview her as well. (You won’t believe how much a secretary knows about a business and how it runs; she’ll know more than anyone else in the company, guaranteed.)

And by the way, if the business or product sucks, I will pass on the job. 

Mediocrity is for losers…

In my humble opinion, if you don’t have a product that you KNOW and LOVE and have at least poured your best efforts into, you should probably forget it.  In order to be successful in your business, you are going to be talking, thinking, using and selling the object (or objects) of your passion constantly. 

Why would you get involved in something that you don’t use or respect yourself?

Can you see the reason why this preliminary step is so vitally important?

I’m not going to tell you what kind of business you should get into.  That’s what makes it your business.  But I am going to tell you that if your standards aren't high, and you aren't busting your butt and creating a stellar product, then you are kidding yourself. 

The people that are short-cutting the system by selling flimsy info-products that tell you nothing more than what's already out there on the Internet for FREE is a bad way to go.

I believe the days of the snake-oil salesman is just about over... On the other hand, you know what P.T. Barnum used to say:

There's a _____________ born every _______________.  

However, if you haven’t side stepped, if you have a product or a service that is the best you can do or create, then you have just taken the biggest step in Internet marketing or even bricks and mortar marketing.

Pat yourself on the back because you are well on your way to take the next important steps in cranking up a business that will have a definite impact and purpose in the world.

Links to Really Important Internet Market Information:

WarriorForum Internet Marketing

SEO BOOK -Article on Making Money Online

Seth Godin's Blog

_________________________________________________________________

Mark "Elmo" Ellis is a writer specializing in advertising copy and he wants to hear from you.  If you got something out of this article, please leave a comment because blog writing is a lonely business.  

www.MarkEllisCopy.com

People read your crap and don't comment, Google plus it, or share it.  

If you want to get a FREE awesome report on how to use highly effective advertising copy, please click the link below and send me an email.  I'm too cheap to use a paid auto-responder and besides, if you really want to get a free gift, it isn't much to do to get it.

No, we will never share or sell your email address. We promise.

Please send me a free copy of The Secret 7 -How to use advanced tactics in your adcopy to dominate your competition! 

How to Make Sure Your Sales Page Coverts Before You Even Write a Word

I love going onto online entrepreneurial forums and reading posts about copywriting.  One of the things that encourages me to keep writing copy is when

people post things like:

“Easy Steps to Writing Converting Sales Copy”

Or

“The Simple System to Writing Ad Copy— So Easy a Moron Could Do It”

The reason why I love reading posts like this is because it makes my job far more secure than it already is.  The fact that the majority of people will take the easy way out and try to side-step the process of learning, writing, rewriting, studying, getting a good mentor, buying courses - using the tar out of them, while spending a copious amount of time writing some more, kinda makes me feel special .

Because the fact of the matter is, that writing advertising copy is like any other skill, it takes a lot of time, effort, patience , perseverance and good teachers to be world class, or at least good enough to lead a prospect through a sales process and convert him or her into a sale, plain and simple.

But, for those that are skeptical, let me point out a few for-instances that might convince you that I’m telling you the truth.  I know what you’re thinking, “He’s just saying this so I won’t write my own ad copy and hire him instead.”

If only it were that easy!

Yeah, I Fell For It!

While it is true I am a freelance copywriter, I would like to point out that I too, originally bought into the idea that you could take a single course and master the art.  I took a course from a reputable ad copy and marketing guru, fully expecting to “master” the skills and techniques by taking the one course. 

My first attempt at ad copy was anything less than spectacular, and looking back I can see that there were several reasons for this.  First of all, the product that I was selling online was in a niche that had a large audience and I failed to find a “niche within a niche” that would be far easier to target. 

But that wasn't the only mistake that I made.  The biggest mistake I made was not defining and understanding the difference between the benefits of my product and its features.    Without a clear road map showing prospects how my product would benefit them, I was dead in the water.  So, I clearly didn't have an understanding of my own product or how to benefit my prospective customers.

You need to know your product and service inside and out.  You need to read every bit of literature on the business, you need to use the product, and interview people that have used it as well as talk to people that work in the company (unless it is your own business you are writing about.)

Another fundamental and huge mistake I made, was I did not have a clear picture of what my ideal customer was like.  I forgot the marketing commandment of “Thou Shall Not Market To Everyone”.  So I had absolutely no idea what kept my prospects up at night or what they were afraid of.

To read an article on this, read, “Pain the Magic SalesButton – How to Use Discomfort on Your Prospects” . 

Take a look at how Dan Kennedy describes how criminals find their Target Market:

The bottom line of all of this is that before you even write a word of ad copy you need to do background intel on your prospects or customers.  

Without that, you can’t even get started!

Once you have all of that background you can actually start to craft your sales letter, and you’ll have a much better chance of writing copy prospects can relate to.

ELMO

www.MarkEllisCopy.com

Please send me a free copy of The Secret 7 -How to use advanced tactics in your adcopy to dominate your competition!