On the last blog post, we started down the road of how to
generate traffic from offline sources. I’m
going to try to research and place as many ideas as possible and write about
them. Some of these ideas are from
personal experience as well as research.
You can read the last post I did on that subject here: Offline Traffic Generating Strategies
Tell Everyone You
Know – How many people do you know?
Chances are, you know a load of people that you aren't even thinking
about. Sit down for a moment, get out a
pencil and a pad of paper, your address book and any other log you use to keep
names and addresses on and write down every person you can think of. Not just friends and relatives, but anyone
you do business with.
You can then write them a brief snail-mail letter telling
them about your website as well as the irresistible freebie that you have on
your site if they get on your email list.
Hey, double winner, chicken dinner! Not only will they go to your site, but if
the offer is great, chances are they’ll sign up for your shameless newsletter,
email series, blog post alerts, etc.
Advertise Your
Online Business on Your Vehicle – Have you ever been out driving and
see a bumper sticker that had a web address on it? Of course you have. Sometimes I think the weirder the web address
is the more it makes you remember it and want to go home and plug into the
net. Which brings up the major question
of this post: Will people actually look up your business if they see your web
address on your vehicle?
Well, considering how many people are carrying cell phones
and tablets around with them they probably will look you up.
So here’s an idea, the more unique you can make your
advertisement on your vehicle look unique or interesting, the more you’ll get
the attention. Use words or phrases that
will generate curiosity. Ask a question
they ca answer on your site, or tell them that you have a free product to give
them if they visit your site and register with you.
Once again, you’re trying to build that all-important list that
you can use to market to the people that follow you and your products and
services online.
Put Your Web
Address URL on Your Answering Service – Marketing Master, Dan Kennedy,
had a great story about how he called a guy that was supposed to spray his home
for bugs. When he called the home office
of the exterminator a lady with a cheerful voice greeted him and after a few
seconds asked if he wouldn't mind waiting for a few minutes on hold while she
transferred his call.
He was then treated to an awesome advertisement about the
services and upgrades he could purchase with the standard service package. That and all the perks, insurances and
everything else you can imagine that you can think of. Of course he was given the web address where
they could get discounts and other freebies.
Then Mr. Kennedy was treated to another commercial with all
sorts of information and ideas on how to clean and take care of pools. Yep, the web address of the pool maintenance company
was on that commercial too and that business was owned by the brother of the
bug spray guy.
Put Your Web Address on
Al Correspondence- Yep, I know that this is a no brainer, but it bears
reminding you to put your web address on all correspondence pieces like
letterhead, envelopes, return addresses, etc.
TIP! You could
buy sticky labels and make them for your envelopes with a good call to action
on it. Put pictures on it or anything
else that’ll catch the eye of your reader.
Just think of all the hands your letter passes through on its way to the
recipient. That way your envelope will have a double purpose to it, carrying
the letter and advertising!
Mark “Elmo” Ellis
"When
it Comes to High-Response Copy - I've Got Your Back!"
(859)
797-9560
elmo033057@gmail.com
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