Monday, March 16, 2015

Driving Traffic Offline Traffic to Your Online Website the Dirt Cheap Method

On the last blog post, we started down the road of how to generate traffic from offline sources.  I’m going to try to research and place as many ideas as possible and write about them.  Some of these ideas are from personal experience as well as research. 

You can read the last post I did on that subject here: Offline Traffic Generating Strategies

Tell Everyone You Know – How many people do you know?  Chances are, you know a load of people that you aren't even thinking about.  Sit down for a moment, get out a pencil and a pad of paper, your address book and any other log you use to keep names and addresses on and write down every person you can think of.  Not just friends and relatives, but anyone you do business with. 
You can then write them a brief snail-mail letter telling them about your website as well as the irresistible freebie that you have on your site if they get on your email list. 

Hey, double winner, chicken dinner!  Not only will they go to your site, but if the offer is great, chances are they’ll sign up for your shameless newsletter, email series, blog post alerts, etc.

Advertise Your Online Business on Your Vehicle – Have you ever been out driving and see a bumper sticker that had a web address on it?  Of course you have.  Sometimes I think the weirder the web address is the more it makes you remember it and want to go home and plug into the net.  Which brings up the major question of this post: Will people actually look up your business if they see your web address on your vehicle? 

Well, considering how many people are carrying cell phones and tablets around with them they probably will look you up. 

So here’s an idea, the more unique you can make your advertisement on your vehicle look unique or interesting, the more you’ll get the attention.  Use words or phrases that will generate curiosity.   Ask a question they ca answer on your site, or tell them that you have a free product to give them if they visit your site and register with you.

Once again, you’re trying to build that all-important list that you can use to market to the people that follow you and your products and services online. 

Put Your Web Address URL on Your Answering Service – Marketing Master, Dan Kennedy, had a great story about how he called a guy that was supposed to spray his home for bugs.  When he called the home office of the exterminator a lady with a cheerful voice greeted him and after a few seconds asked if he wouldn't mind waiting for a few minutes on hold while she transferred his call.

He was then treated to an awesome advertisement about the services and upgrades he could purchase with the standard service package.  That and all the perks, insurances and everything else you can imagine that you can think of.  Of course he was given the web address where they could get discounts and other freebies. 

Then Mr. Kennedy was treated to another commercial with all sorts of information and ideas on how to clean and take care of pools.  Yep, the web address of the pool maintenance company was on that commercial too and that business was owned by the brother of the bug spray guy.

Put Your Web Address on Al Correspondence- Yep, I know that this is a no brainer, but it bears reminding you to put your web address on all correspondence pieces like letterhead, envelopes, return addresses, etc. 

TIP! You could buy sticky labels and make them for your envelopes with a good call to action on it.  Put pictures on it or anything else that’ll catch the eye of your reader.  Just think of all the hands your letter passes through on its way to the recipient. That way your envelope will have a double purpose to it, carrying the letter and advertising!

 Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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