If you are going to use online newsletters to stay in touch
with your clients, you’ll need to acquire the proper tools to run an online
newsletter. In a previous section, we looked at two companies that were dirt
cheap to start out with and you can read that information here: Newsletters That Will Make Your Business Magnetic to Customers
A List of
Autoresponder / Email / Newsletter Services
Below is a reference
list of some of the best email and newsletter businesses on the Internet. Rather than listing benefits and prices to
you, I’m just going to list them so you can go to their actual sites and check
them out.
The reason why I’m not going to review each one of these is because
the pricing and features change so often that by the time this is written, one
of them will have already changed their information.
Text Versus HTML
Many of these online companies offer two versions of
newsletters and email that you can send: HTML and a text version. I personally like the text version for a
number of reasons. For one thing, if one
of the persons I am sending my
newsletters to have a slower method of receiving
their email, HTML will take more time.
With text, you aren’t relying on faster broadband speeds because text
has no colors, borders, pictures, etc.
 |
| HTML Newsletters can look very professional in color |
HTML has all of that stuff, plus the ability to embed
pictures, video and use templates that look like websites. In my opinion, HTML takes longer to
format. You have to make sure your text
is lined up right as well as your pictures and other elements that are on the
newsletter.
All you have to worry about with text, is that you format it
a little to brand the name of your business on it. However, usually that is a onetime set up.
Offline Newsletters
If you are creating an offline newsletter, use Microsoft
Word or Microsoft Publisher. Both of
these pieces of software require some time to learn, but almost everyone knows
how to use Word, but if you don’t know how to create a cool looking newsletter
with it, there are tons of online tutorials that’ll show you.
TIP: If you don’t want to do all of the formatting involved
in producing a cool looking. newsletter, hire someone. If you’ve already written the material, and
want someone to turn it into a cool looking format that’s ready to print, you
can always find someone on Fiverr to do that for you.
Fiverr is a site that only allows you to charge or pay $5.00
per job./ So you can easily get someone
on there to format your material into a great looking newsletter for a mere $5.00! Such a deal.
Here is Fiverr’s link: Five Dollar Gigs
If that doesn’t appeal to you, you can always go to an
outsourcing site and hire someone for more money, but then again, that wouldn’t
be the Dirt-Cheap method I’m so fond of.
List of Outsourcing Sites:
To Your Success!
Mark “Elmo”
Ellis
"When
it Comes to High-Response Copy - I've Got Your Back!"
www.MarkEllisCopy.com
(859)
797-9560
elmo033057@gmail.com
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