There are so many ways to market your website that if you
were to actually participate in all of these marketing activities you’d
probably wouldn't have time to brush your teeth.
My last two blog posts had at least 10
different ways that you could use to market your site for free, or at least
dirt cheap.
In my opinion, you should pick the ones that you know how to
use the best and run with them. You don’t
want to spread yourself out too thin trying to do everything. However, if you use a calendar, you can
schedule what days you’re going to use these different tools. That way if you do use quite a few of them or
even all of them you won’t burn yourself out.
Cycling through as many free method works, it just takes a bit of
planning.
Here is the link to the two previous posts in case you
missed them:
Another Batch of Free
Tools
It’s very easy to make friends that have the same interests
as you do on Google + because it has different categories called “circles”, that
you can put them into. This way, you can
keep people that you are more intimate with in a different category than people
that you merely do business with.
Not only that, but you can actually create your own
categories to put people into. For
example, I created a category called “Marketing Friends” since I have so many
people I communicate on there about business and marketing.
The other tool I like using on Google + is a section called “Communities”. This is a section wherein you can join up and
communicate in online groups that have people interested in the same things you’re
interested in.
It’s a great place to post and share thoughts, videos, art,
just about anything you can think of!
Like Facebook you’ll have to devote and spend time and effort developing
and nurturing relationships, but in the long run it’ll generate traffic and
prospects to your site.
Use Twitter to Get Eyes onto Your Website – if you can get
involved with a group of people that have similar interests as you on Twitter,
you may have an easy and fast way of getting some traffic to your blog. There are a few things you’ll need to learn
about how to use their hashtag system, but once you figure that out, leaving
relevant posts are duck soup.
TIP: Here’s an idea that’ll help you get noticed on
Twitter. If you know of a TV
show that
you and others are interested in you can use the hashtag to post to people on Twitter
that are also interested in the same TV show.
However, the show and Twitter conversation should be relevant to your
business.
For example, I write advertising copy. Therefore any TV shows lie The Apprentice,
Shark Tank or Undercover Boss are applicable for me to talk about. Awhile back, I logged in during Undercover
Boss, and used the appropriate hashtags and made good comments.
I got so many people to start following me on Twitter, that
I was very surprised. These are basically people that are subscribing to my
posts (or as Twitter calls them, “Tweets”) that every time I leave a comment or
a link to my blog, they will see them. This is one of the easiest and simplest ways
of getting traffic cheaply to your site.
Set Up and Develop Joint Ventures – Joint ventures can benefit
more than one person’s website at a time. It’s what you would call a win-win
situation for both partners involved. For
example, you could team up with another person and develop a course, and split
the work between you. Both parties using
their sites as a springboard for selling or showcasing the course. If you were writing a book together, both
parties could brand the eBook for both websites.
I’ve seen joint venture books of this nature where different
writers contributed their own individual chapter of the document. Of course, within that chapter they mention
their business and website where the readers can get even more information on
the subject matter.
The beauty of this is that the idea that multiple experts
wrote a chapter is even better than on expert writing the whole book. Not only that, but each expert reinforces and
supports the other with testimonials, which adds more credibility to the eBook.
You don’t just have to make eBooks either. You can create video courses, guest blog
posts etc. The ideas are limitless!
Leave World-Class Comments on Other People’s Blogs – This is an
easy method in theory, but it takes time and expertise to pull off. It takes time to sit, think and then write
for a blog comment. Not only that, but
you must make absolutely sure that you know what you’re talking about.
If you try to come off as an expert and you don’t really
know what you’re talking about, people that do know will call you out. So,
write excellent blog comments, leave your URL if they’ll let you and for gosh
sakes, make sure you know what you’re talking about.
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560
elmo033057@gmail.com
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