Getting Your Web Savvy Video Published Online To Generate a Flood of Traffic!

OK, now you are on your last step of creating and posting your first video on the Internet.  I am assuming that for now you are going to be posting to YouTube because it is probably the easiest way to get your video out there so you can get some traffic to your site or blog. 

(If you want to read the previous articles on this subject the links will be provided at the end of this post.)

The other reason why I suggest that you post to YouTube is because you’ll get success much quicker. You’ll be ecstatic getting your first video published online, so you’ll want to get more of them done.  Nothing will get a student more motivated to learn and do more than a successful experience. 

Getting Your New Web Savvy Video In Front Of the Right Audience

Once you have your video complete, you will want to get it in front of the right audience.  You can have the greatest video ever made and even win some sort of award for it, but if you don’t get in front of people that are hungry for the information that’s on it, your goal will be missed.

Utilize Social Media Channels

You can go to different social media sites and post a quick snippet of information about your video that you posted to your YouTube channel.  All you have to do is go to your social media page, write a brief introduction to your video and then copy and paste the web address of the video into the posting area of the social media site and hit “Enter”.    Magically you’ll see the actual video clip appear!

Screen Shot of social media channel:

You can use this technique on a whole boatload of social media sites like Facebook (in picture) Google Plus, Myspace, LinkedIn, Twitter, etc.  You don’t even have to rewrite the posts and the links, you can just write the first one, copy it and paste it to the other sites.

Now, this is assuming that you've been cultivating and socializing with people that are interested in your niche and that may be interested in what you have to offer on these social networking sites.  If you aren't cultivating people that are interested in your business, then you’ll be wasting your time because if they aren't interested in your message it won’t even watch it.

Make Your Title Keyword Rich and Interesting

You need to do some keyword research to see what keywords people are interested in before you name your video and post it to the Internet.  The best way to do that is by consulting Google’s Keyword Planner.  

If you already have a Gmail account you can easily get an AdSense account and access the Keyword Planner.  This tool will allow you to check and see what keywords people are looking at and how much.  Ideally, you’ll want to get words or phrases that people are looking up but are underused. Once you have done your keyword homework you’ll want to include the words or phrase in the title of your video.

 Build Your YouTube Channel

I often forget this because it’s so obvious, but YouTube is a social media channel itself.  You can easily create your own channel on YouTube, trick it out with banners and backgrounds to make it look cool and start inviting people to it that may be interested in your videos.  

You’ll eventually find out that people that pop-over from Facebook and other sites also are into YouTube, and have been at least posting family or hobby videos on there as well.

Use Other Video Sites Too!

Once you get some experience using and posting to YouTube, you can now start to post to other video sites as well.  Almost all of them are very, very similar.  All you have to do is create accounts to them and post. 

Don’t Forget Your Blog!

Web savvy marketers should always post their videos to their blogs.  When I post a video to my blog, I always try to make it relevant to what I’m writing about.  Some people don’t even blog, they “Vlog” or create a video blog. Instead of writing, they will record a video and then post it on the Internet on a regular basis.  

The big problem with this is Google will usually rank your webpage based on the content that’s written on your site.  So a blog (or Vlog) that only has video on it will be much harder to rank than a blog that is well written.   The other problem I've seen with Vlogs are that they are usually poorly made and boring.  

When you consider the procedures we've posted in previous posts and the care you must take to make an excellent video, it would take a lot of time and effort to accomplish.

If you are interested in seeing how to post or embed a video into a blog, watch this video.  The procedure involves getting the embed code from YouTube for your video and placing it into the HTML code into Blogger.  Pretty much the same procedure with WordPress and other types of blog platforms.

I hope the series this week has helped you decide on whether or not you’ll want to use video to market your services or products with.  It’s really not that hard to learn and once you’ve made your first one the rest are pretty easy.

Here are the links to this week’s series on marketing with video. (In order of their appearance.)

1.       Web Savvy YouTube Traffic Generator

2.       How NOT to Create YouTube Videos

3.       What Type of Software Do I Need

4.       How to Make Web Savvy YouTube Videos

5.       You've Made Your Video, Now What?

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

You Can Laugh At Your Money Worries If You Follow This New Simple Marketing Trend.

Normally, most entrepreneurs are looking at shortcuts to success through marketing.  Everyone is looking for a shiny new object to bring in more business, and there seems to be no end to the number of “gurus” out there that will hawk a free report, or recent book telling you about a “new secret”.

In reality, there is nothing new under the sun, and the same exact principles that were used 40 years ago, will still bring home the bacon today. 

(If you missed my last post you missed the fact that you should get yourself a herd, tribe or a HIVE MIND COLLECTIVE as a proven way to get more sales, conversions or loyalty.)

The technology of communicating the message has changed but the formula for communicating the message is the same old, tried and true, which is why any really good advertising copy writers will study works by guys that earned their stripes years ago.

This is not to say that you should only learn how to write or use static sales letter pages.  I said the technology has changed not the actual messages.  For example, if you learned how to use it properly, you could easily use Youtube videos to market your business, and many people have done just that, to include myself.

As a matter of fact, just one of the many videos that I have produced, Facebook for Beginners has pulled in a whopping 19,000 views.  Having said that, I would like to point out that if you try to just slap together a thoughtless, unplanned and unclear message you will not get very many views or conversions on any level.

One of my pet peeves is a video wherein a person just gets on there and rambles on incessantly about their business.  These folks make these “marketing messages” while driving their cars, sitting at tables, etc.

You can usually tell that they put very little thought into these messages or that they did the entire production with their left hand. I could never really figure out why anyone would even watch a video like this, because it usually doesn't help you or tell you anything that you don't already know.

If the marketing message doesn't connect with the viewer, àclickß the viewer goes elsewhere. That’s the problem with all of this new-fangled technology is one click and you’re gone. 

It’s a little different with a highly crafted direct mail piece that you've got in your hands, but if that medium isn't crafted and formatted properly, it’ll wind up in the trash too.

So, what is this new-fangled marketing trend mentioned in the title? Well, recently Forbes Magazine unleashed its Top 10 Brand andMarketing Trends for 2014, and low and behold, mobile marketing should be optimized is number 9 on that list.

Trend spotters got this right several years ago when they accurately predicted mobile methods of accessing and using the Internet would go mainstream.  This means that when you design a webpage it has got to be optimized in a fashion that is acceptable to smaller devices than a laptop. 

Years ago, I used to build my own websites so I know how the process works.  However, as a down and dirty marketer, I learned that more complicated, sexy web design is expensive, harder to maintain and more difficult to make changes to. 

Don’t get me wrong, if you are Amazon, Zappos, eBay or any of the other online giants, you have a complex e-commerce site. I get it. However, if you are a mid to small time business, you may want to do the smart thing and have a Flash free, easy website that is easy to post regularly to. 

(Notice I am using WordPress and Blogger for my sites because they are easy to use, post new material to and if optimized properly, do fairly well in the search engines for the keywords you are targeting.  You can still have a single, stable sales page and if post articles regularly, you will get noticed by the search engines a little easier.)

My disclaimer on this advice is: I am not a professional web designer, although, I have a degree in Education Technology and have built professional websites for business and educational purposes.  I know that there are probably a bunch of web designers that are going to descend on me with all of their technical terms and wizardry, telling me how I should be hoisted up by my ankles and flogged until sunset for this bad Web design advice. 

However:  I am right, and never wrong, so there!

My point is, that if you are designing simple sites, or using WordPress or Blogger (which are already optimized for mobile formats automatically) you shouldn’t have to worry.  If you are hard-coding your own complex, Flash induced website, you will probably need to brush up on what the mobile marketing formats are and keep abreast of the trends in this area.

TIP: One of the ways you can always get people to come to your site in the mobile format is to create an app that connects to your website.  If you can put a regularly updated piece of information on your site then the app will connect to your page to access that particular information.  

You can always hire someone from an outsourcing site like oDesk or eLance to create your app for a very reasonable price. The trick of creating an app like that is that it needs to be conducive to your niche or business.  You don’t want a weather update on a site that has a comic book or cooking niche.