Blogging The Web Savvy Dirt Cheap Method To Get the Word Out and Generate Traffic

Google loves blogs.  

Don’t ask me about all of the technical SEO babble that goes along with Internet Marketing, but I've read countless articles about this and the results are in:

Google Loves Blogs.

It’s just that simple.  Or is it?

If you've glanced at my articles for more than five seconds, you’ll see that I’m cheap.  I've mentioned this before, but I don’t like getting a second mortgage to start a business. That’s just the way I am. (Actually, I don't even have a first mortgage ;I paid my little house in the country off years ago, but that’s another story.)

The Upside to Blogging

So, blogging is one of those dirt cheap tools you can use to generate interest in your business and get people to actually go to your site.  There are several reasons for this that you should know about:

1.  As I said before, search engines like Google love blogs.  The reason that they do is because if you write brand new hunks of content every day, they’ll consider you to be an active web page rather than a stale, inactive one. 

2.   It can give you a good reason to stay in contact with your client and customer base.  Every time I finish a post, (which is usually once a day) I post it online and immediately tell everyone I can online about it.  I send out email, tweet, Google +, Facebook, and let everyone I do business with know about it. 

 I also have a physical newsletter that I send out as well and I mention that I just made a post somewhere in the body of the article.  It is very effective that way.

3.  People can feel like they are a part of your business and that they actually know you.  They can leave comments and feel like they are contributing to your cause.  If they follow you on a regular basis, they’ll feel like they really know you.  The evidence is in that people will spend their hard earned cash if they know you and trust you.  So, look at blogging as a trust building experience.

The Downside to Blogging

The problem with this blogging strategy is that it is labor intensive and requires massive amounts of discipline.  There are quite a few reasons for this.

1.  You have to research your posts before you write them.  You can’t just sit down and blather on about nothing.  Even if you're going to write highly personalized accounts about yourself or a particular subject, you need to sit down and think the post through.   

If you just sit down and dash out crap, people can smell it from a mile away.

2.  Keyword research is important too.  You need to find low competition keywords that are somehow related to your niche.  If you have a Google AdSense or AdWords account, you can use their free keyword research tool.  

They’ve changed quite a bit about it over the years, to include the name of it, (they now call it Keyword Planner) but it’s still pretty effective. 

If you don’t want to use that tool you can always pay to use WordTracker or MarketSamurai.  These have been rated pretty well by SEO specialists, but I can’t vouch for them because I’m too cheap.  

I just use the free Google tool.  That’s good enough for me.

3.  Formatting Text and Pictures on a Screen - You’ll need to go back into your blog and make sure that you format the paragraphs so that they are readable to your audience.  This is one of those times you need to put your grammar book away and think about the way people’s eyes work when reading a computer screen.

People see things as blocks of text on a screen much differently than they do when they read a book.  You can use all sorts of word processor conventions to do so.   Bullet statements, headings, underlined areas, highlighted text and paragraphs that are shorter and different length can be used.

Word count is important. Remember the reason why Google likes blogs is because it loves to see well written content as frequent as possible.  I personally like to write every single day.  However, posting every single day is sometimes impossible due to scheduling problems.  

So, post as frequent as you can.

You’ll need to post 500 words every other day to gain favor with the search engine gods.  Be patient with them though, because they might not to notice you for a while and you’ll need keep working at it without a lot of visible success right off the bat.

4. Spreading the Word – Once you get your post written, I would spread the word throughout the social media net as fast as I could, merely highlighting the posts and giving teaser information about it.

Here's a video on how a lovely young lady built her blog.  The rules are pretty much the same no matter what the niche or market is.

5.  Add on Videos and Charts – Not only do the search engine gods like new content frequently, but they also like other relevant information as well.  If you can produce relevant charts and graphs backing up your information, then you’ll find favor in their eyes. 

Relevant video is another area that search engines like if they are relevant to the posts.  If you can find video you can use that helps illustrate a point, then use it. 

If you want to read an excellent article on search engine optimization then I would highly recommend SEO Book’s Guide to Blogging.  It is one of the most extensive and well written posts on the subject.

The Most Important Facet of Your Blog that’s Dirt Cheap

I know I've spent a considerable amount of time talking about the things you should do for the search engine gods.  However, the main focus of your blog is to provide your readers the best information possible on your business niche.  You want to be seen as an authority, a valuable resource site and a place to go to share opinions and ideas. 

To Your Success

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

Web Savvy Strategy for Using Forums For Traffic Generation

Using forums is a very powerful way of getting free traffic to your website or blog.  One of the reasons I like this method is that if it is done correctly, you can get a load of traffic from it for years to come.   So here are the steps to going to forum in a logical order.

 

Since I am an avid user of the Warrior Forum (WF), I’m going to use that as an example whenever I talk about forums, because I’m so familiar with it.  Just like the stars in the sky there are bazillions of forums on the web, each with their own sets or rules that you’ll have to follow.  Some make it easy for you to join and post, and others can be a stiff pain in the pants to post or comment on. 

Step 1 Do Your Research First – You’ll want to figure out which forums your niche is applicable to before you decide to join and post.  (You do know what niche you’re in, don’t you?)  You sure as heck don’t want to join a forum about “gold panning” when your niche is “cat breeds”.  So, know what types of forums you’ll need to participate in before you join one.

Step 2 Register and Lurk – Make sure you register and look for a section that either welcomes you

or has a help section.  Usually most forums want you to read their rules because if you break their rules there may be repercussions. 

You might get suspended or have your account banned, so make sure you find out what the rules of the forum are.  The next thing you should do is get a feel of the forum.  You need to read what other people are interested on it, what their problems and ambitions are and how you can help them.

Once you get a good idea of what the forum is all about you can move on to the next step which is…

Step 3 Leave Comments and Help Other Members with Their Problems – Once you have a good feel for the forum, you can then participate.  Once again, make sure that you’re following the rules.

NOTE:  Most forums have all sorts of rules concerning posting with your website address.  Usually, to get that privilege you’ll be required to participate in the forum for a certain number of posts or buy your way in, as in the case of the Warrior Forum.  (Very cheap $10 lifetime membership)  So, I wouldn’t even think of posting my web address right away.  On the Warrior Forum you can use a signature if you pay, but more on that in a minute.

Step 4 Create A Signature That Automatically Follows Your Posts  - This is complexly legit, however most forums will only allow this privilege after you’ve made a number of posts or started a bunch of threads.  If you are allowed to create signature file, make sure that it grabs people’s attention, and has all of your contact information on it.  Many forums will allow you to advertise your services on your signature line, but I wouldn’t overdo it.

Step 5 Try To Deliver A Real Good Post At Least Once A Week – This is where you can really gain some solid ground on being an authority in your niche.  You should write about a 500+ post talking about some facet of your niche that’ll actually helps people.  You want to make sure that it is well written, concise, and is aimed at your target market. 

Warning!  Do not, and I repeat, do not jump on a forum and start selling your crap.  That’s just not the way it works, and at best you’ll be seen as another snake oil salesman.  Just like social media, if you haven’t taken the time to nurture relationships and help people out, you’ll be doing nothing more than hurting yourself. This sales process works best over time, but it has great rewards if you work it the right way.

Step 6 Follow And Answer People That Respond To Your Post   Once you’ve written and posted follow your post and see what the response is.  If you’ve pushed the envelope a little bit and ruffled someone feathers, then you’ll definitely get responses.  Respond to these super politely. 

You should never get offended by anything anyone says because there will people on there that are just plain nuts. You don’t want to be seen as a jerk and a bad attitude and foul language can follow you around for a while.

Step 7 Rinse and Repeat – Remember, your goal is to create a great reputation and help people.  Don’t be selfish and always be kind.

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

Web Savvy Content Generating Ideas That’ll Drive Free Traffic to Your Site

It appears that we are moving toward a more sophisticated economy.  About a year ago I watched a fascinating expose on how our education system MUST change.  It appears that we have been graduating from schools that are based on the Industrial Revolution production mindset.   The speech was given by Sir Ken Robinson, a man that was described as a “world-renowned education and creativity expert”. 

The premise of his speech was that basically, our education system was built to fuel factories with more warm bodies.  We had a factory driven, industry based economy and it was the civic duty of our leaders, government, and citizens to perpetuate it.

(If you are wondering why I am starting down this road instead of jumping right into the subject matter outlined in the title of this post, please stay with me.  I always want to tell you why you should do a thing before you go out and do it.)

Our Industrial Based Thinking Sucks

Anyway, we went to school, went from one class to another in lines, and with kids that were the same age as we were, and we were programmed.  Follow the rules, do what you’re told, sit at your desk, keep up or be left out, and DON”T BE DIFFERENT!!!

In the ‘60’s rebellion kicked in.  The “in” thing was dropping out and letting your hair hang down.  However, most of it was rather pointless.  As a matter of fact, some people could objectively look at the 60’s rebellion and call it another form of conformity, but that’s getting too deep.

Hence, the Industrial Revolution conditioning stuck and the education and labor system that we have become used to is still in place today. 

To see the video by Sir Ken Robinson on our industrial revolution school system click here:

The reason why I’m bringing this up is because our brains seem to think along the same business model/economic lines.  We still look at doing business the same way we were always trained:

Draw people to our site, try to sell them something, move on to another victim…er…customer or client, contact your previous prospects, try to upsell them something more expensive, and leave never to return. (Except when you want to sell them something else.)

People are catching on.  They know when you are merely looking at them like a piece of raw meat that you can suck the life from. 

Undercover Boss - The Bad Side of Things

The trouble with this business model is that there is a very high burn out rate, mainly because you’re just churning out CRAP. Even if you finally make a lot of money getting people to buy into your scheme, you’ll still have to fight like the dickens to keep replenishing your clients and prospects. 

And what kind of entrepreneur will you become as a result of this?

A perfect example of this was on a 2015 episode of the TV show, Undercover Boss.  Without going into too much detail, the show highlighted a seminar/real estate tycoon that was obviously a charlatan.  

He bragged about himself so much, you wouldn't believe it. He announced that if he died he’d want to be reincarnated as himself, because he was the “&%$#*” luckiest man on earth.  His claims were that he made about 40 million or so and was getting richer every day.  He charged attendees of his real estate seminar $43,000 per seat, for a 2 day session.

You should have seen the poor, deceived people he was fleecing.  Some of them looked like they were living out of their cars.  Some admitted that they were running up their credit cards to feed the beast.

(Not only that, but as the show was running, I was following the comments of people on Twitter about this show, and you wouldn't believe how hated this man was, especially by women.  The comments ran on and on and NOBODY had anything nice to say about him or his business.)

It was sad.

One of the reasons it was so sad, is because ANYONE COULD HAVE GIVEN THOSE POOR PEOPLE THE EXACT SAME REAL ESTATE INVESTING INFORMATION FROM AMAZON USED BOOKS FOR LESS THAN $20.00!!!! Actually, the information from the books would have been better than the info they would have gotten from HIS seminar. I guarantee it.

Why Am I Telling You This?

The reason I’m telling you all of this is because, your mindset has got to change!  

Gone are the days of merely taking people’s money and forgetting about them.  If you are just in this for the fast in and out, just be aware that people are becoming attuned to the fact that they are getting fleeced.  It’s little wonder why the term “Internet Marketing Guru” is now considered to be a negative term and the gurus are doing their best to distance themselves from that moniker.

People want to feel like they know you and they want to feel that they are a part of something.  They‘re sick and tired of being thought of as nothing more than a consumer that’s there to line somebody’s pocket with money. 

Consider a Facebook ad that looks like this:

Actual ad from Facebook- (URL removed). Apparently they were using Shutterstock’s pics without even paying.

Do you really think that anyone is going to feel connected to this, much less believe it?

The reason why I’m telling you this is because you are going to have to give, connect, respond, enrich, enliven, educate and HELP people if you really want true success.  And when you do sell them something, your product should be the best it can possibly be.  

You don’t want to cut any corners, and when you do sell somebody your wares or services, you’ll want to be extremely concerned that it is doing every single thing you said it would.

Hey, here’s a new concept:  After the sale, follow up and ask your customers how it’s working.

Generating Content – It’s Not Expensive to Give This Away

This brings me around to the subject matter at hand, generating content ideas.  The cheapest way for you to help people out and educate them about what you do, is to give them excellent, mind-blowing content.

 Here are a few ideas to help you get started:

• Cruise forums that are specific to your niche and read the questions that people are asking.  If you keep seeing the same question asked over and over again an excellent, FREE, well-written article will be something they’ll benefit from.

• If you have a list of people that have already purchased your products or services, ask them questions about what they thought the product lacked or helped them with the most.  This will give you fertile ground for subjects you can write about.  Make sure that you send this information out to people on your lists.

• Sit down and brainstorm a list of benefits that your product or service gives, as well as a list of problems that it solves.  Remember the color or size of your product isn't usually a benefit it’s a feature. Benefits are things that your product will do for you.

• Go on Amazon or eBay and look at products and services similar to yours. What benefits do you see vendors talking about the most? (NOTE: If you are rendering services, look at the books related to your services that are being sold.  Use the “Look Inside” feature of Amazon and look at the table of contents. There’s loads of ideas you can write about there.)   

Also, look at the comments sections of the products and see what people are complaining about the most.  That‘s pure gold for content creation.

Make a List and Create Your Programming

Once you have gone through these content generating ideas, use a calendar and make a schedule of the subjects you’ll be talking about on your blog, podcast or website.  Since I’ve already written a post about this, I won’t bore you by repeating myself, you can read it here:

Using a Calendar to Create a Content Schedule  

I hope you find this message enlightening and it has helped you in some way.  If you’d like to fire some ideas or comments at me please feel free to do so.  

Send them to:

Elmo033057@gmail.com

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

 (859) 797-9560

Use Your Personal Facebook Page to Gain Massive Appeal for Your Business

Years ago, I remember watching the Osbournes, a reality show about an aging rock star and his dysfunctional family.  I believe it was the first really successful reality based show and it got a lot of attention.  President George W. Bush even said it was his favorite TV show. 

The reason why shows of this nature got so popular was because people genuinely wanted to see what these stars actually lived like.  

Looking back at it, in a weird way it was like going to the zoo to see what animals do in their natural environment.  Not to denigrate the nice people in the Osbourne family in any way, but that’s what it kind of what it reminded me of.

So, people want to know more about the folks they follow or like, and if you’re doing business on the Internet, then people will want to know more about YOU.

Hence the reason why it’s a good idea to use your personal Facebook profile to relate to your herd, tribe, or crowd.

Getting Personal with Facebook

Just to let you know, Facebook tries to discourage using your personal business page.  In the Facebook Terms of Agreement, under Registration and Security section, line #4 states:

“You will not use your personal timeline primarily for your own commercial gain,* and will use a Facebook Page for such purposes.”

(*Underlined emphasis added.)

So according to Facebook you can’t OVERTLY use your personal account for business advertising and marketing.  However, that does not mean you cannot use it to communicate with people that want to follow you. 

Quite frequently, I have people that I do business with through my business Facebook page and they want to follow my personal page as well.  I don’t see any reason not to add them to my friend list.  But this is a personal issue that you’ll have to consider for yourself. 

NOTE:  If you have strong political convictions, you may want to keep them in check on social media sites.  I personally know a local photographer that just can’t keep his mouth shut on Facebook and the result is he has lost a TON of business.

 I keep my personal views to myself for several reasons.  For one thing, I realize that many people have different views than mine, and they will be offended by my views no matter how nice I am about it.  Another reason I don’t engage in these conversations is it is very time consuming.  I have no time to hammer out the problems of the world through Facebook, so therefore, I avoid political conversations like the plague. 

Finally, no matter how much proof I have on a certain point, no matter how great my debating skills are, I have never, ever in my lifetime moved an adult from their political conviction.  It’s like Simon and Garfunkel sang in their famous song, “The Boxer”:

“... still a man hears what he wants to hear,

And disregards the rest, hmmmm…”

So, I’m not even going to try to dissuade people from their political persuasions on Facebook.  That’s just the way it is.

Announce Cool Things about Your Business

If you have achieved a particular goal, you could use your personal profile to

crow about it.  Just make an announcement that you have achieved a particular thing related to your business.  For example, I’m planning on sharing a goal I have for having 200 blog posts on my blog.  I’m just going to mention that I have achieved a personal goal, and mention that friends and family can take a look at the work I’ve do by visiting my site. 

See?  It is very non-business threatening that way!

Just make sure that you a talking about it in your normal writing voice, as if you were writing a friend. 

Give Congrats to Friends!

Just like patting yourself on the back, you can also use your personal Facebook profile to congratulate people you've made friends with on there.  If you are networking with like-minded business people, you ca be sure that they will really appreciate your notice.  Also if they post an interesting piece of information, thank them.  A few words of thanks and encouragement will go a long way.

 Tell a Story

This works real well in the realm of advertising copy.  If you can tell a real good story about yourself or something you’re involved in, it’ll go a long way.  People relate to stories especially if the story is real and believable.  So, if you can use your personal profile to tell a story, especially an inspirational one, so much the better.

Post Pictures

If you have an event like an award ceremony or get together, take pictures, post them and then make sure you tell what they are about.  Also, make sure that you tag the pictures to let the people you are trying to honor see that you value them and their service.

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

 (859) 797-9560

elmo033057@gmail.com

The Top 3 Web Savvy Facebook Traffic Generating Tips

Over the last week, we’ve explored strategies and tactics for using Facebook as a traffic generator for your business.  These strategies will get you started as quick as possible, and to make sure you get off on the right foot with Facebook, here are the links to those posts:

Your Competitors Are Using Facebook

Facebook Scheduling Tactics

Creating a Facebook Presence

Dirt Cheap Facebook Tactics

Boosting Your Business with Facebook

What to Do With Facebookers Once TheyCome To Your Site

Getting People to Leave Facebook and Come to Your Website

Today we are going to look at 3 ways to easily get people to come to your blog or website.  Up till now we’ve been mostly talking about what to do with people when they get to your site.

Now I’m going to show you what you should do on Facebook itself to motivate your crowd to move in a direction that is conducive to your business.  We’ve already talked about what you should be posting, now we’re going to look at how you should post.  (If you don’t know what to post, please look at the video I’ve posted: HERE) 

Tip #1 Post Web Address of Post or Web Page into Facebook

The primary way I use Facebook to promote my site is by posting a blurb about what I wrote on my blog for the day.  I pretty much write 500 to 1000 word articles as frequently as I can.  When I do this, I go to Facebook and on my business page, I’ll post a brief message about the subject I’m writing about as an intro.  Then, I paste the URL of the blog post into the message field. 

Automatically, a picture will appear from the blog post itself as well as the title and link to it. I also do this on Google + as well and here is what it looks like right after you paste the URL into the field:

Facebook and Google + are almost exactly alike in this nature.

 If your blog post or landing page does not have a picture on it, you can always add a picture directly from your computer.  As always, make sure that it is relevant to your post. 

Tip #2 When Posting - Use a Dynamic Headline

This is a tactic where learning how to write a little advertising copy might help.  You want to have headlines on your posts that are relevant yet DYNAMIC!   The best way to learn these is to start going to well written squeeze pages and make copies of the headlines that impress you the most. Then, keep them in a file so you can use them as a basis of a headline later. 

For Example:

“My $10 Million Dollar Discovery!”

That was a title of a book by Internet marketing specialist Yanik Silver.

You could easily create a headline for your post that read: “My $5 Thousand Dollar Discovery”, or “My Massive Cash-Flow Discovery” or even “My Amazing Facebook Marketing Discovery!”

Please bear in mind that when you are collecting these ideas to not use the exact same words, but learn from them and draw ideas from them. 

If you are going to stay in the Internet marketing arena for a while, then you’ll need to keep a swipe file and learn as much as you can about writing copy.  You may not have any desire to be a copywriter yourself, but you need to at least understand it when you hire someone to write copy for you.

Another thing to keep in mind is that you need to make sure that you are not misrepresenting the content you are directing them to.  If you do that prospects will automatically see you as a waste of time.  You can still make the lead – in exciting and on-topic at the same time.   

Here's a good video that'll give you a few pointers on writing a good headline.

Tip #3 Make Sure You Post at the Right Time

Using Facebook and other social media sites is an awful lot like fishing.  My dad was an incredible fisherman. A natural, actually. He always told me the best fishing hours were from 5:00 AM and 8:00AM and then later on in the day from 5:00 PM to 7:00 PM. He almost always brought a load of fish home to clean.

Facebook is almost the same way.  When people get up first thing in the morning, they are looking for something to read and when they start getting home from work they are on usually. 

So if you can get yourself on just before those peak hours, you’ll get the most eyes on your postings.

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com

What to Do With Your Facebook Prospects Once They Come To Your Site!

Over the last couple of days I’ve written about how to use a social media site like Facebook to cultivate and nurture relationships with prospects.  Now we’re going to talk about what to do with them once they get to your site. 

Unlike direct mail, which has a marketing process that looks like this:

Using social media to sell your, service, product, or ideas has a marketing process that looks something like this: (Facebook = Your Facebook Business or Fan Page.)

So as you can see there is a distinct difference between the two processes. 

The Big Differences

The difference between the two is obvious; the direct mail method is a simple two step system that requires the medium (sales letter) to sell whatever it is you are trying to push.  The Facebook method requires multiple steps is more complex, requires more time and work and is more difficult to track. 

The direct mail method is simple, delivered exactly to the person or persons you want to connect with, and is much easier to track.  Let’s face it if you send out 100 direct mail pieces and 4 of them lead to a sale that’s 4%.  

However, finding out your rate of success with social media of any kind is going to be a daunting task.  Direct mail does require a lot of work, because you have to have the skill set to write copy that will convert to sales.  That is a lot of work on the front end.

The Hidden Benefits of Using Facebook to Market Your Business

The hidden benefits with the Facebook method are it’s much cheaper, and your message has the ability to hit larger numbers of people over and over again. 

  You can sell to them, and if they love what you sell them, they will spread your message for you virally.   Not only that, but you can easily stay in touch with people that subscribe to your Facebook page.  That means if they like your business and products, they may buy from you over and over again. 

THE REASON I’M TELLING YOU ALL OF THIS IS BECAUSE ONCE PROSPECTS OR FANS OF YOUR FACEBOOK PAGE COME TO YOUR SITE, YOU’LL WANT TO TAKE EVERY MEASURE YOU CAN TO MAKE SURE THEY TAKE THE ACTION YOU WANT!

After you go through all of the necessary steps to get prospects to your site, you’ll want to have the opportunity to eventually sell them. However, don’t get too excited yet!  We still have a trick or two to perform before we unleash our irresistible offer at them…

A Proper Pop-Up That’ll Eventually Convert

One good way you can use to build your list is to use a “Welcome” pop-up.  The Welcome pop-up will drastically increase the number of subscribers to your list. 

It has even been reported that one Internet marketer increased his opt-in rate by over 700% in just a few months by doing this.  I can’t confirm this, but I’m sure you’ll have a better opt-in rate using a Welcome pop-up than a static box on your page. 

Bench Prep Uses a Welcome Pop-Up

With the Welcome pop-up, you won’t send them to a sales page yet.  You will want so ease into the sale eventually at a later date.  At this point, you are merely growing your list of humble, yet starving followers. Yes, starving to hear more about your niche, service or product, and it can all be done very cheaply.

Overt - Subliminal Advertising

Here’s an idea that has been around for a while, and yet when we see it, we stuff it into the subliminal backs of our minds. It’s very, very common to see an ad at the top of many popular sites.  Because we have seen these advertising banners so much, we have a tendency to automatically think of it as being a vendor’s banner, rather than a banner of the SITE OWNERS. 

So, it would be a good idea to create your own banner as if were someone else’s!  Don’t lie, just advertise your product at the top of your page just like a banner.  Perhaps use different fonts and colors than the ones which are on your blog or website so that it register’s in your visitors mind as “just another ad”. 

You can either sell your stuff from the banner or use it as another way to get more people to sign up for your email newsletter. 

The Warrior Forum Sometimes Advertises It's Own
Products on Its Site Like WSO Special Offers

Another way to have banner advertising is to make them relevant.  In other words, if you are talking about kayaking, you could have a free video on how to put a kayak on top of a car, if you can get the person’s email.  So have a banner or button that your visitors can click on that is related to what you are talking about.

Keep Your Landing Page CLEAN!

One last piece of advice about these strategies, keep your landing pages clean.  Google gets it.  If you look at the search engine objectively, you’ll see just how clean it is.  While all of the other search engines like AOL, Yahoo and Altavista were busy putting more crap on their pages than you could stand, Google went with a very clean and elegant design. 

The reason?  The folks at Google wanted to make sure their visitors were focused on one thing: getting nothing but awesome search results.  If you went to Google you had only one option: SEARCH.

It's Easy To See Google is Very Focused on One Function...Searching!

So, when you have a page that’s supposed to make your visitor take a specific action, make sure NOTHING can get in their way.  Keep that page very simple and devoid of distractions.

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

 (859) 797-9560

elmo033057@gmail.com

Getting Your Web Savvy Video Published Online To Generate a Flood of Traffic!

OK, now you are on your last step of creating and posting your first video on the Internet.  I am assuming that for now you are going to be posting to YouTube because it is probably the easiest way to get your video out there so you can get some traffic to your site or blog. 

(If you want to read the previous articles on this subject the links will be provided at the end of this post.)

The other reason why I suggest that you post to YouTube is because you’ll get success much quicker. You’ll be ecstatic getting your first video published online, so you’ll want to get more of them done.  Nothing will get a student more motivated to learn and do more than a successful experience. 

Getting Your New Web Savvy Video In Front Of the Right Audience

Once you have your video complete, you will want to get it in front of the right audience.  You can have the greatest video ever made and even win some sort of award for it, but if you don’t get in front of people that are hungry for the information that’s on it, your goal will be missed.

Utilize Social Media Channels

You can go to different social media sites and post a quick snippet of information about your video that you posted to your YouTube channel.  All you have to do is go to your social media page, write a brief introduction to your video and then copy and paste the web address of the video into the posting area of the social media site and hit “Enter”.    Magically you’ll see the actual video clip appear!

Screen Shot of social media channel:

You can use this technique on a whole boatload of social media sites like Facebook (in picture) Google Plus, Myspace, LinkedIn, Twitter, etc.  You don’t even have to rewrite the posts and the links, you can just write the first one, copy it and paste it to the other sites.

Now, this is assuming that you've been cultivating and socializing with people that are interested in your niche and that may be interested in what you have to offer on these social networking sites.  If you aren't cultivating people that are interested in your business, then you’ll be wasting your time because if they aren't interested in your message it won’t even watch it.

Make Your Title Keyword Rich and Interesting

You need to do some keyword research to see what keywords people are interested in before you name your video and post it to the Internet.  The best way to do that is by consulting Google’s Keyword Planner.  

If you already have a Gmail account you can easily get an AdSense account and access the Keyword Planner.  This tool will allow you to check and see what keywords people are looking at and how much.  Ideally, you’ll want to get words or phrases that people are looking up but are underused. Once you have done your keyword homework you’ll want to include the words or phrase in the title of your video.

 Build Your YouTube Channel

I often forget this because it’s so obvious, but YouTube is a social media channel itself.  You can easily create your own channel on YouTube, trick it out with banners and backgrounds to make it look cool and start inviting people to it that may be interested in your videos.  

You’ll eventually find out that people that pop-over from Facebook and other sites also are into YouTube, and have been at least posting family or hobby videos on there as well.

Use Other Video Sites Too!

Once you get some experience using and posting to YouTube, you can now start to post to other video sites as well.  Almost all of them are very, very similar.  All you have to do is create accounts to them and post. 

Don’t Forget Your Blog!

Web savvy marketers should always post their videos to their blogs.  When I post a video to my blog, I always try to make it relevant to what I’m writing about.  Some people don’t even blog, they “Vlog” or create a video blog. Instead of writing, they will record a video and then post it on the Internet on a regular basis.  

The big problem with this is Google will usually rank your webpage based on the content that’s written on your site.  So a blog (or Vlog) that only has video on it will be much harder to rank than a blog that is well written.   The other problem I've seen with Vlogs are that they are usually poorly made and boring.  

When you consider the procedures we've posted in previous posts and the care you must take to make an excellent video, it would take a lot of time and effort to accomplish.

If you are interested in seeing how to post or embed a video into a blog, watch this video.  The procedure involves getting the embed code from YouTube for your video and placing it into the HTML code into Blogger.  Pretty much the same procedure with WordPress and other types of blog platforms.

I hope the series this week has helped you decide on whether or not you’ll want to use video to market your services or products with.  It’s really not that hard to learn and once you’ve made your first one the rest are pretty easy.

Here are the links to this week’s series on marketing with video. (In order of their appearance.)

1.       Web Savvy YouTube Traffic Generator

2.       How NOT to Create YouTube Videos

3.       What Type of Software Do I Need

4.       How to Make Web Savvy YouTube Videos

5.       You've Made Your Video, Now What?

To Your Success!

Mark “Elmo” Ellis

"When it Comes to High-Response Copy - I've Got Your Back!"

www.MarkEllisCopy.com

(859) 797-9560

elmo033057@gmail.com