Tuesday, January 27, 2015

How NOT to Create YouTube Videos That Will Get Traffic to Your Site

In my last post, I told you it was very true that getting noticed on the Internet was relatively easy using YouTube.  That you could use YouTube and other video channels to get to the top of the Search Engine Results Pages and I even had an example of how I did it. 

If you want to go back and read that article, you can access it here: Using YouTube to GenerateTraffic to Your Site

Let’s Talk About How Not To Make YouTube Videos

The thing that will separate the men from the boys in video creation is QUALITY!

It’s just like any other information source on the Internet, 85 to 90% of what is out there is done half-way, (if you know what I mean.). Very few people put out quality information that's even coherent, and very, very few do it on a long-term, consistent basis.

So, don’t make videos that are not well thought out.

Pet Peeve Time:   I don’t know how it all started in the Internet Marketing arena, but videos of IM gurus and IM wannabe gurus driving their cars, while talking about how slick they are is rampant on the Internet.  Usually, they are leaning back talking like they have all the time in the world, while driving along the beach. 

To me, it wreaks of snake oil salesmen.

What they are saying in their videos is:  Here I am driving my Jaguar in my Hawaiian shirt, along a beach where beautiful women are walking around in bikinis and I’m making bazillions of dollars while doing it.  

---And if you listen to me and follow a few basic steps, you too can be just like me.  Click on this link and I’ll put you in my slick sales funnel.

Here's what I think ...And don't ever forget I'm never wrong! 


By the way, you can go to just about any Internet marketing forum, ask for help, and people (victims) that have already followed these gurus will tell you the same thing for free.

Instructional Videos Are Best

Let’s define something here for a second.  I’m not talking about cat videos, viral videos that go viral just to be viral or junk like that. I’m talking about videos that add value to your business and give your prospects something that will help them.  Oh, and being genuine helps too.

The best type of videos to create are those that teach something that people can actually learn.  A well thought out, coherent and high quality video will say volumes about your business.  This fulfills at least two missions of your marketing efforts:

1.  If you post your Web address to your video, you may get some traffic to your site.

2.  It will create familiarity with your audience.  Familiarity is very important because people will buy from sources they know.  And it’s not just in the product and services arena that this works.  Have you ever noticed how much easier it is for people to get hired at a company or business because they knew the people that were hiring?  So, becoming a recognized face in your niche is very important.

3.  If you really know what you’re doing, and your video is well made, then you will gain some “authority status” and thereby be the go-to-guy in your niche.

Not only all that, but you’ll want a video that is relevant to your niche as well.  It won’t make much sense to create a real good video about gerbils when your website and business is built around bicycle parts.

One other thing.  Have you ever watched a video created by some hotshot marketing guru, and you just knew that the video was created for the sole purpose of selling you something?  It really made you doubt in your mind the sincerity of the individual promoting it.  As a matter of fact, whenever I watch free videos anymore, there are some people I know from the past that I immediately smell a major league sale coming on. 

Do you think that kind of a reputation is the one you want?  

I’m not saying that your marketing efforts aren't there to make money, but just be aware of the fact that as time goes on, the masses of people that jump onto the Internet will become more sensitive and aware of the game afoot.

Tomorrow's post, I will show you the actual nuts and bolts of creating videos.  What type of software to use, how to write your script, and other important facets of video marketing that will help you on your way to video marketing heaven.

Until then…

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
 (859) 797-9560


P.S.  Here's an interesting video on creating videos I think you'll enjoy!

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