According to most SEO experts the trump
card with Google to get your website ranked higher is incoming links. However, having said that, I must say that
getting links is a lot easier said than done.
If you run a popular or even semi-popular website, you’ll probably be
inundated with all sorts of requests to trade links with someone.
Usually the email conversation goes
something like this:
Them: I’m the website owner
of www.linkpimp.com and I think it would be beneficial if we traded links with
each other. I would really, really,
really, be interested in trading links with you. As soon as I see that you have placed a link
to my site from yours, I’ll link back to you, OK?
You: Oh, goody...Yawn.
Now, if you are new to Internet
marketing, the reason you want to get links from other people’s sites is
because Google will rank you higher on the search engine results pages (SERPS). That means when someone types into a search
engine “Yellow Yo-Yos” and your site has a bunch of links pointing to your
site, you are more than likely going to show up on page 1 of the SERPS.
Just Bear These Web Savvy Rules In Mind
However, there are a couple of rules
that go along with this; the main one being that the links have to be
relevant. In other words, if you are
selling yellow Yo-Yo's, you don’t want a site that sells financial software
linking to your site. You’d be much
better off having Toys-R-Us linking to your site because it’s a toy
store.
OK?
So in some way shape or form, you need toy shops, other Yo-Yo sites,
novelty stores, etc. linking to you.
Another thing you may want to
consider is if the person that wants to trade links with you has a decent, well
made site. Even if it is relevant, you
need to make sure that the site that’s asking for a trade is a site WORTHY of
you linking back to.
Think about it. Do you
really want to refer people from your site to a crappy one?
Think about this: would you recommend a lousy restaurant that
serves up bad food just because they put your name in a newsletter they were
handing out? Of course not! Your friends or clients would go there, try
to eat whatever garbage was being sold, vomit, and then look for every occasion
to badmouth you and your business.
If you’re going to take your
Internet business very serious, you’re not going to your site’s visitors,
poorly run websites or businesses. As I said
in a previous post, you’ll want to be a good solid resource site for other
people to look to in a pinch.
So, if you want to move up in the Search
Engines, you need to:
- 1 Build a site that’s worth something. Make it a site that people will want to link to because it is a great site for information, inspiration, and resources.
- 2 Make sure that if you link to other people’s sites that they are outstanding also.
If you have a good site, one that you
work on every day and add outstanding content to you’ll be a site that people
will link to automatically to.
In my next post, I’ll cover how to
properly approach other people to relevant links which will move you up the
SERPS and get you ORGANIC (meaning the search engine gods are going to favor
you and move you up the results pages…FOR FREE) rankings in the search engines.
A Great Article on Obtaining Links
Hey, if you want to read an excellent post on the subject of linking, you really need to read this article from the people over at SEObook called: How to Build Links Fast!
Mark “Elmo” Ellis
"When it comes to high response copy, I've got your back!"
(859) 797-9560
elmo033057@gmail.com
Portfolio Site: http://markelliscopyportfolio.blogspot.com/
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