But First a little
encouragement…
Let me tell you a little secret, I’m not a good blog writer. I know that’s hard for you to believe, but it’s
true. (I hope you can detect my genuine sense of humor too.) I don’t sit down and write an outline and meticulously
plan out what I’m going to say. I usually
have a general idea about what I’m going to talk about and then I spit it out.
So, if you’re starting to blog or write pages of content in
order to get people to come to your site, take heart; you don’t have to be a
blogging or writing genius to get started.
Just make sure you are writing coherently, concisely, and you’re
sticking to your subject. If you’re real
bad at writing, then you may want to get a tutor. You can find all sorts of them online.
The main thing is that you get started, no matter what.
I personally never studied grammar. All through my eight plus years of college, I
did tons of writing and my professors never complained a bit. Other than my English teachers, I think that
most of them didn't know all the rules of grammar and English either. I still have problems with using commas in
all of the correct places, but I can recall only once when someone told me I
had used one wrong.
Using Offline
Marketing to Get Traffic to Your Site
Once again, this is an easy thing to learn, you just have to
implement it. If you
Having a website will drive business to your offline
business and having an offline business can drive traffic to your website.
The lesson I Learned
from A Catering Business
Years ago I used to build websites and show them how to
market their businesses off and online.
I had a client that had a catering business and he wanted a website for
various reasons. Since I was designing
and setting websites up for people, it was part of my services to help people
market their businesses and give them some advice on how they could get more
traffic to their site and business.
In this case, the owner had a pick up stand that people
would come to and pick up their orders as well as a delivery service. I told the owner common sense marketing stuff
like:
·
When people come to your place of business,
offer them a free cookie in exchange for filling out their contact information
on a form. Keep a database of clients
and send them email newsletters as well as snail mail newsletters where you mention
promotions, giveaways and contests that you are having.
- · Put your web address on your bags, cups etc. encouraging people to go there and leave their contact info in the opt-in box for a free chicken wing.
- · Write occasional articles, leave recipes so that people will go to your site and somehow participate.
- · Use social media sites to create a ravenous crowd of fans that’ll go to your site and refer friends.
- · Put testimonials, maps etc. on the website to make it more appealing for people to come to and find.
Unfortunately, as common and
common sense as these ideas were to a business, the owner did none of them, and
has since closed his doors. I’m not
saying he closed because he didn’t use MY marketing ideas, but because he didn't
use ANYBODY’S ideas…PERIOD.
The reason why this type of
marketing (or any type for that matter) doesn’t work is because clients won’t
try it. Plain and simple. I don’t think I’ve read a single Dan Kennedy
marketing book wherein he hasn't mentioned the fact that people will tell him,
“Well, that type of marketing won’t work in my business…”
This type of marketing does take
some money, some commitment and some patience.
You can’t expect overnight success in any type of marketing, ESPECIALLY INTERNET MARKETING!!!!
Speaking of persistence…
On my last blog post I told you
how you can get the awesome New York Times bestseller, “Million Dollar Habits -- 10 Steps
for Getting Everything You Want in Life” by Robert Ringer for FREE. I’m only on chapter II right now, but it’s an
excellent read so far.
The best way I can describe the
book so far is a very detailed, intellectual and almost metaphysical look at
what makes a person successful. Plus,
Ringer’s stories that he uses to relate the ideas and concepts to you are very
well written. Not boring at all.
So if you haven’t gotten a copy of
this great book, click on this link: Million Dollar Habits. I don’t think you’ll be disappointed.
To Your Success!
Mark “Elmo” Ellis
www.MarkEllisCopy.com
"When it comes
to high response copy, I've got your back!"
(859) 797-9560
elmo033057@gmail.com
Portfolio Site:
http://markelliscopyportfolio.blogspot.com/
P.S. If you like what
I've written or hate it, please leave a comment so I can tell you how wonderful
or half-baked you are.
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