Friday, January 30, 2015

You've Made Your Web Savvy Traffic Generating Video, Now What?

Ok, the next thing you’ll want to do is save your video so that you can easily upload it to YouTube, Vimeo or any other Video site.  Before you do that, you’ll need a basic understanding of how to compress video. 

If you haven’t been keeping up on how to create traffic generating videos, here are the links to previous posts that you’ll find very helpful: (These are in the order of how you should read them.)


Compressing your video files --- The Basics

It would be a good idea to understand how video file conversion works when getting ready to upload them to different sites.  Basically, whenever you are compressing a file of any type, it is basically reducing it in some manner.  The smaller the file, the faster it will load. 

If you have ever reduced a typical photograph file for a website, you’ll notice that when you reduce the size of that file, the picture becomes a little less clear and sort of grainy looking.  That’s because you are taking out some of the pixels in the picture. In a nutshell that’s basically what you’re doing to a video.  

In video however, the camera stores or records anywhere from 23 to 30 STILL images which somehow makes the movement more clear and fluid. So, within the frames, the compression function stores the changes there instead of storing more frames.

ALL YOU NEED TO KNOW IS: Whenever you compress a video or picture, it will be less clear because the file is smaller!

Here is a video compression chart to help you understand a little about it:

My recommendation to you is if this is the first time you’re compressing a video file and placing it on the Internet, is to compress it into a standard mp 4 format and upload it to YouTube.  That is the easiest way to get your first video online.

How to Compress the Video File

If you read my article on which video editing software to buy, you’ll know that I’m partial to Camtasia and Sony Vegas.  These programs have video compression built into the programs, so just like any other video program, you can pick the type of compression or file extension that you want.  My recommendation is to:

A.)  Use either Sony Vegas or Camtasia for video editing
B.) Compress the video file into MP4 format
C.)  Upload to YouTube because it is very easy and YouTube will give you step by step directions on how to do it.

Why I’m Not Recommending HD format.

There is an area of Internet users caught in an area called The Digital Divide.  These are people that because of where they live, their economic situation or they may not be computer savvy enough keeps them from getting the fastest and best Internet service. 

I live in a rural community where the only way I can get Internet is by way of a “Hotspot”.  I am only allowed 10 gigs a month on my Internet service. So, watching videos at home is totally out of the question, so I only use static pages. 

I’m in an extreme situation, however.  Usually, most people can get regular full-blown Internet but, there’s an awful lot of people that can’t get the best Internet service.  Either they are living in an area where they can’t get it or they can’t afford the best.  So, for them to wait for a HD High-Definition video to load on a slower bandwidth is unrealistic. 

And if you are trying to market your services, you could be cutting a whole segment of people out of your sales funnel.  So go with a medium range MP4 compression if you can.

If you still don't understand how to compress video files, watch this:

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560

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