Now we are going to tackle the subject of how to create
videos. In my opinion, it is better to
make instructional videos related to your niche. The reason for this is that you are doing
several things at once.
1. You
are giving prospects something of value that they can use, thus earning their
trust.
2. You are proving to potential clients and
customers that you know your stuff and can deliver it. This will make you an authority in your
niche.
3. Your
videos will become a traffic generator for your landing page.
Designing Your Web Savvy
-- Traffic Generating Video
Step 1 -- Plan
Your Video
Note: If you are
making just one video make an outline of your script. If you are making a series of videos first make
an outline or table of contents for the entire series. Then make a table of contents for each video.
Why are we doing this?
For one thing, when you are writing your scripts you will notice that
you are logically following a concise and well thought out order to your
videos. The other reason is, believe it
or not, you will save time in writing your script, and you won’t forget to
leave information and important elements of your video.
Step 2 --- Write a script. Most of the videos you see on the Internet
are not scripted. In other words, they
are not thought out, not focused on a specific task or subject and not made
very well. It’s like going to websites
and blogs where people just throw information on them without even a theme,
expecting to gather a herd (AKA tribe, ravenous prospects, hive, etc.) to their site. So, in order to stand out from the crowd, you need to have a focused well thought out and well written script. You will also need to insert notes into the script so that you’ll know when to insert certain pictures and points. I add and highlight places in my scripts where I want to add emphasis to my voice while reading the script.
Step 3 --- Edit
your script and make it clean. Once you've written your script, you’ll want to go back and read through it
aloud. You’ll be amazed at how lousy
some of your phrases sound after you've read them. Edit and take out any extraneous (not needed)
words or phrases that you think you can live without.
Step 4 --- Read and
rehearse your script. Read
through the script several times to make sure you won’t have too many hiccups
or pauses during your video recording. I
hate it when I’m watching a video and there’s all of these “Uhhhh…” pauses in
the video. You can obviously tell that
there was very little thought put into the video and the speaker either doesn’t
mind wasting your time or just doesn't know what he’s talking about.
Step 5 --- Record
the video. Don’t get intimidated
by this. In yesterday’s post I went into the type of equipment used and what
kind of software you should buy. You
could easily get everything you need to get decent quality equipment, software
and camera for under $1000. Yep, that’s
right, I said UNDER A THOUSAND DOLLARS. Is it going to be in the same class as
CNN? Nope. But you can record and edit
easily for this much.
Here's a great resource for getting the job done cheap: Inexpensive Video Production
Here's a great resource for getting the job done cheap: Inexpensive Video Production
I've seen online videos created with basic cameras and equipment
that were very good. You don’t need high
end equipment or even great production, but you can get as close to it as you
can by learning a few tricks.
There are plenty of websites that show you how to make great production level videos on a limited budget so you’ll have to look around to find a few of them. (I’ll give you some resources you can access at the end of this post that’ll point you in the right direction.)
There are plenty of websites that show you how to make great production level videos on a limited budget so you’ll have to look around to find a few of them. (I’ll give you some resources you can access at the end of this post that’ll point you in the right direction.)
When you start recording your video, you need a plain
background so it won’t be distracting, a place to record at where it’s quiet,
and teleprompting software that scrolls your script on your laptop or screen. Oh, yeah and a video camera.
Place your camera right behind the laptop facing you and read the script in a clear voice at a moderate speed. If you've rehearsed the script the recording should go well.
Place your camera right behind the laptop facing you and read the script in a clear voice at a moderate speed. If you've rehearsed the script the recording should go well.
If you are using screen capturing software, you won’t need
teleprompting software, you can read your script right off a piece of
paper. Just place it somewhere that it
can be seen.
Here is a video I made using Camtasia and a script:
Step 6 --- Editing
your video. Once you have finished your video, you can now address the part
of the production that requires the most work and time. The editing process. This is where you’ll use your software to
take any and all unneeded parts and mistakes.
You can also add words and graphics to the screen as well as music to
really make your video look professional.
Once you are finished with all of that, you can save your video
to up load it to YouTube which I’ll cover in my next post.
A Few More Crucial
Pointers…
Before I sign out of this post I want to give you a few more
thoughts on video production.
- Make sure you make a video that is valuable and relevant to your business and target market. You must define who you are trying to benefit with your video.
- Keep the video about 5 minutes long. Long winded videos bore the tar out of most people.
- Always keep the people you are making your video in mind. Issues such as bandwidth and video format are important to consider. (More on this tomorrow.)
Video References:
Teleprompter Software
To Your Success!
Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
(859) 797-9560
elmo033057@gmail.com
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